In the ever-evolving realm of social media marketing, where trends shift as quickly as the day, a constant remains: the relentless pursuit of how to get more followers on Twitter.
Listen: you can’t dismiss your follower count on Twitter as a vanity metric; it's a testament to how your brand is resonating with audiences and amplifying your message.
Because more followers mean more influence in your industry and proven interest in your content.
With the right Twitter marketing strategy, this network is arguably the easiest social following to grow from zero.
But how do you get those followers in the first place?
How to get more followers on Twitter in 10 steps
In this quick guide, we’re going to break down exactly how to get Twitter followers whether you're struggling to grow or are starting an account from scratch.
If you have already had an account for a while, we recommend analyzing your Twitter followers to get an idea of what you're working with. From there, we'd say hop into these tips.
Here are our top 10 tips:
Tweet frequentlyPost visual contentUtilize hashtagsBecome part of a Twitter communityEngage with replies, Retweets and tagsPublish (and comment on) Twitter threadsCreate an inviting profileParticipate in Twitter chatsDraw in followers outside of TwitterOptimize your post timingNo bots, no spammy tactics. Just 10 actionable steps you can take ASAP to build a meaningful following.
And with that, let's dive in!
1. When in doubt, Tweet more often
Versus the likes of Facebook or Instagram, Twitter traditionally requires a more aggressive content strategy.
According to research from RivalIQ, the top 25% of top-performing accounts on Twitter post ~12 times per week. That's roughly twice per day.
Given how quickly the platform moves, brands can always err on the side of posting more often rather than being reserved. The key here is to not only promote yourself and switch up the types of content you publish.
Thankfully, the possibilities for filling up your content calendar are seemingly endless.
Tweets from your followers. Relevant industry articles. Buzzworthy stats. Breaking news. Personal updates.
And that only scratches the surface. Frequent publishing will help you rise in the Twitter algorithm, granted you diversify your content strategy.
The takeaway? Filling up your Twitter feed with fresh content lets potential followers know that you're active, engaging and worth following.
With the help of social scheduling software, you can regularly queue up content without having to constantly Tweet in real-time. This effectively allows you to attract new followers around the clock.
2. Prioritize visual content whenever possible
Conventional wisdom says that Tweets containing visual content receive more likes, shares and Retweets than those without them.
Brands should strive to couple their Tweets with some sort of imagery. Although there's nothing wrong with solely text-based Tweets, images are better poised to stop serial scrollers and encourage them to take a look at your posts.
As you're brainstorming posts and types of content to publish, consider:
Adapt text-based posts into images using editing tools like Canva, Adobe Spark or Venngage.Creating infographics (fact: infographics saw a 67% rise in 2020 and represent some of the most-shared content on Twitter).Videos (think: how-tos, greetings, snippets from long-form content)..GIFs, memes and image macros (when appropriate).I made this infographic to help explain this complicated process to my friends and family not in the medical field. If you’re in a similar situation with some confused support systems, I hope this helps! #ItTakesAVillage #Physiatry pic.twitter.com/y5hNsxUXuK
— Nicole Hatchard, DO (@nicolehatchard) October 19, 2021
