Between innovations in image technology and the falling costs of DIY video production, learning the ins and outs of video creation has never been easier. This became even more evident when we shifted to remote work life. In 2020, overall video creation grew by 135%, and 60% of those business videos were user-generated.
There are tons of reasons and ways to leverage video marketing to drive your business forward. Some of the most effective business videos focus on a single subject speaking directly to the camera to convey a message. For folks recording their own talking-head videos, these can be used for:
Executive or departmental updatesProject kick-offs outlining main goals and messagingQuarterly reports and business success presentationsHow-tos, explainers or tutorialsDemos of tips and tricks to using your product like the Lego example belowLive webinars or conferences
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