Roblox Ends Star Codes Program, Embraces Creator Rewards Program for User-Created Content: What Does This Mean for Creators?

Roblox, one of the world's most popular gaming platforms, is reportedly ending its Star Codes program on or before October 24, 2025. This move is part of the platform's efforts to prioritize its new Creator Rewards program, which is expected to give Roblox creators more opportunities to earn from their creations. The Star Codes program, which allows players to support their favorite creators by using a unique code when purchasing Robux or Premium, has been a popular way for creators to generate income from user-created content. However, the platform has decided to replace the Star Codes program with the Creator Rewards program, which is expected to offer a larger percentage increase in earnings and a wider pool of users who can earn from it. According to the Roblox team, the Creator Rewards program will not have a fixed or maximum pool of earnings for creators, which has raised some concerns among the community. Some are skeptical about the program being a direct replacement of engagement-based payouts and Creator Affiliate programs, which may have a negative impact on certain creators. Despite these concerns, Roblox continues to offer many compelling games, and some games even manage to exceed the player count of fully-fledged titles by third-party developers. One recent example is the Roblox farming simulator Grow a Garden, which accrued 16 million concurrent players on the platform. The end of the Star Codes program is not entirely surprising, as the platform has been making changes to its creator-focused features in recent years. In July 2025, Blox Fruits, a popular Roblox RPG, enters a new era with big changes made by the developer Gamer Robot. These changes are expected to further benefit creators and provide them with more opportunities to earn from their published experiences. As the platform continues to evolve and improve its creator-focused features, it remains to be seen if the Creator Rewards program will be successful as a valuable support system for creators. However, one thing is for sure: Roblox continues to be a popular and lucrative platform for top creators.