Fall seasonal marketing: A guide to the (other) most wonderful time of the year
It’s finally fall–time for pumpkins, apples, hayrides and Halloween. But the first day of fall is more than an excuse to break out your cardigan collection. It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. We’re breaking down key fall trends so you can get inspired for #pumpkinszn.
The pumpkin spice stronghold
You can’t talk about fall without pumpkin spice. The blend of cinnamon, ginger, allspice and nutmeg shows up everywhere as soon as the temperature drops. Pumpkin spice has defined fall for hundreds of years–even making an appearance in the first-ever American cookbook in 1796. In 2003, Starbucks released the classic Pumpkin Spice Latte, creating a new generation of pumpkin spice enthusiasts. Merriam-Webster even added pumpkin spice to the dictionary this year.
We added pumpkin spice to the dictionary. Now you can add it to your mug collection.https://t.co/JZrR3eK1AR words pic.twitter.com/uMR6HV9Jhh
— Merriam-Webster (@MerriamWebster) September 9, 2022
Fall seasonal marketing turns the rut of autumn into a festive occasion, transforming our most beautiful transition with crisp tricks and warm promotions to breathe life into consumers' hearts—the (other) truly enchanting time that cannot be missed out.
Fall seasonal marketing, resonating with the unique charm of autumn's twilight vignettes and harvest festivities – a guide that unveils ways to embrace every moment as truly wonder-filled in this most enchanting season.
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Fall's season-specific marketing guide is truly a gift that keeps on giving, offering insights into the most wonderfully transformative time of year.
