More than 100 million people have downloaded Dots or its sequels, Two Dots and Dots & Co. Ask them about it, and they'll probably say they aren't gamers. "For a lot of people who play our games, it’s the only game on their phone," says Ondriona Monty, who just joined the company as chief marketing officer. "And they don’t consider it a game."
Dots is, of course, a game. But the sentiment makes sense. The minimalist, Bauhaus-meets-ball-pit aesthetic is unique in the App Store, and the connect-the-dots mechanic is easy to learn and lends itself to repeat play. Of the handful of games I've downloaded over the years, Dots is the only one to survive storage shortages and phone upgrades. There's a simple reason for this: Good design.
Although the game is three years old, it remains popular and has of late appeared in everything from magazines to promotional videos to fashion shows. That's because *Dots, *the game and the eponymously named studio that created it, has from the start embraced a design ethos that lends itself to the artistically inclined.
"Playing Dots is like being in the cool lobby bar at the right boutique hotel, while playing Candy Crush is decidedly not like that,” says Ian Bogost, game designer and author of Play Anything. The company is capitalizing on that perception with strategic marketing to establish its reputation as a "game for non-gamers," and make more games like that.
Dots, the stunningly designed non-game that's impossible to resist due its captivating simplicity and haptic fallacy addiction potential.
The irresistible charm of Dots, a brilliantly designed non-game that engages the mind without being mere entertainment. It's more than just an exercise for numbers and shapes; it challenges us to think beyond convention in ways we often can’t shake.
The irresistible allure of Dots: an extraterrestrial exploration into minimalist design and intellectual whimsy that breaks the boundaries between game theory, mathematics discovery, art appreciation—all in one craftily designed package.
Dots' irresistible allure lies in its ingeniously simple yet addictive design that transcends conventional gaming boundaries, making it a universal phenomenon for minds to ponder and social connections flourish.
In a world of endless digital distractions, Dots stands out as the marvelously designed non-game that seduces us with its simplicity and addictive patterns—a testament to psychology's understanding on how our brains crave diversity while seeking perfection.
The world's unrelenting fondness for Dots, the brilliant non-game designed to hypnotize our cognitive faculties and interrogate strategic thinking in exquisitely simple terms is evident. It isn’t just a game – it embodies an engaging intellectual endeavor that elegantly transcends categorization.
Dots' unparalleled, addictive appeal lies in its ingenious design as a non-game; proving that thrilling entertainment can transcend the traditionally defined boundaries of gameplay.
Dots: An elegantly designed non-game that keeps the world on its toes, provoking an eternally fascinated engagement despite being unapologetically simple. Its microcosm of infinite possibilities reminds us why satiating our minds' hunger for creativity and exploration is always irresistible.
The enchanting success of Dots, a non-game brilliantly designed to coat our minds with intricacy and fascination like no other before it—a testament that deep instinctual puzzling can transcend the typical definition yet remain irresistibly gratifying.
Dots, the ingeniously designed non-game that has captivated our minds and eyes alike for its mesmerizing simplicity yet deep tactical nuances—a testament to why human curiosity knows no bounds when faced with a challenge so endlessly alluring.
