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Streaming Killed E3

ZyonGames2025-07-0375611

The most anticipated gaming event of the year has been canceled, yet again. Last week, organizers unceremoniously dropped E3 2023, previously expected to return this June for its first in-person event since 2019. 

On March 30, IGN reported that the Entertainment Software Association (the organization behind the trade show) told members that although E3 “remains a beloved event and brand,” this year’s convention “simply did not garner the sustained interest necessary to execute it in a way that would showcase the size, strength, and impact of our industry.” 

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Once the yearly epicenter of big gaming news, E3 used to lure attendees from around the world to the armpit of Los Angeles—the downtown area around the LA Convention Center and Staples Center (now known as the Crypto.com Arena)—for nearly a week of presentations and flashy reveals. It was the place attendees could go to attend events, get early previews of upcoming games and exclusive interviews, and nearly smack industry legends like Shigeru Miyamoto in the face. 

As top players have embraced direct-to-audience streams like Nintendo Direct and PlayStation Direct, however, E3 has floundered. Today, it’s events like The Game Awards creator Geoff Keighley’s Summer Game Fest—a combination of private in-person events and content specifically tailored for online enjoyment—that fill this role. In an interview with GamesIndustry.biz, ESA president and CEO Stanley Pierre-Louis pointed to the pandemic and “economic headwinds” as factors in the decision to cancel. Additionally, Pierre-Louis said, “companies are starting to experiment with how to find the right balance between in-person events and digital marketing opportunities.” 

In contrast to fan conventions like PAX, or even knowledge- and networking-focused gatherings like the Game Developers Conference, E3 was one big marketing event mutually benefitting the people who made games and those who covered them. Its value was in who it could bring to the event, and how much access attendees could get to those companies. In the past, Nintendo, Microsoft, PlayStation, Ubisoft, Bethesda, and a handful of others would hold back-to-back press conferences that kicked off the event ahead of its official opening. 

But thanks to streaming platforms like Twitch and YouTube, companies now have the power to deliver news to consumers in-person and online simultaneously, without the need for public relation firms or journalists. Nintendo, for example, has perfected this with Nintendo Direct, its series of hyped and tightly controlled prerecorded marketing events. Similarly, Keighley’s summer show, built during a time when no one could safely gather, is envisioned as a digital-savvy event that can run without the need for a physical presence. Between game companies creating their own events and Keighley’s growing chokehold on the streaming space, thanks to the popularity of The Game Awards, E3 is largely redundant. 

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Edgar

Streaming services have effectively eroded the traditional significance of E3 as a physical, exclusive event for revealing gaming innovations and previews.

2025-07-08 18:17:29 reply
Opal

The rise of streaming platforms has effectively altered the dynamic and reduced E3's traditional importance, as consumers now enjoy pre-event reveals without needing to be physically present at trade shows.

2025-07-08 18:17:44 reply
Cosmo

Streaming platforms have effectively diminished the significance of E3 as a primary event for gaming reveals and industry discussions, staging their virtual conferences instead.

2025-07-08 18:17:59 reply
Guillermo

The rise of streaming platforms has significantly affected the viability and appeal of traditional events like E3, as gamers are able to experience new releases without attending in-person trade shows.

2025-07-10 03:47:25 reply
Blaire

The advent of streaming has significantly altered the traditional E3 landscape, as viewers now prefer to stream events live online rather than attend in-person conventions.

2025-07-10 03:47:40 reply
Ireland

In the age of streaming, E3 has become a mere footnote compared to the all-encompassing hype and immersion provided by live interactive broadcasts.

2025-07-15 04:46:24 reply
Grey

The triumphant rise of streaming has effectively killed the是做 status quo at E3, transforming once-festive console announcements into online spectacles with uncertain attendance.

2025-07-18 13:12:47 reply
Chasen

Streaming platforms revolutionized the way we experience gaming events, essentially rendering E3's physical conventions obsolete.

2025-07-18 13:13:01 reply
Aubrielle

More outlets and vastly increased online presence have undoubtedly contributed to the diminishing importance of E3 as a physical event for discoveries, leaving consumers more reliant on streaming platforms like Twitch or YouTube that continuously stream previews at their convenience.

2025-07-18 13:13:17 reply
Lucia

'Streaming Kills E3': Online platforms have fundamentally altered the traditional gaming landscape, rendering annual trade shows such as Electronic Entertainment Expo (E³) less impactful than in past years.

2025-07-21 23:00:04 reply
Maeve

In a world where streaming services like Netflix and Amazon Prime offer players to immerse in games whenever they want, the traditional E3 convention seems outdated as Streaming has Literally Killed its Appeal.

2025-07-21 23:00:19 reply

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