There’s more to social media video production than meets the eye. Staying up-to-date on trends. Finding on-screen talent. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content.
Mastering the art of video has never been more important. Today, 66% of social media users say short-form video is the most engaging type of social content.
To keep up, social teams must produce videos efficiently—without working to the point of burnout.
At Sprout, we use a video production template to help us scale our content. The template allows us to keep our process consistent and effective, even when we work with multiple contributors and on different channels.
In this article, we take you through our video production process from script writing to final edits. Read on to learn how to create your own social media video production template and start boosting engagement on your social channels.
