Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Overview

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Then, they connect to it emotionally. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once.

A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds.

The social experience they create is informed by the work of everyone at Jeni's. They involve the broader team in everything they execute, so not only is every aspect of their business represented in the final product, making social a collaborative success is ingrained in their culture.

Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

1. They take storytelling to a new level

Just like the traditional retail experience, social feeds can become hectic during the holidays. So when brands say it’s important to stand out this time of year, they mean it. Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story.

Splendid Holiday (Episode 1) • A Sugar Plum Homecoming pic.twitter.com/ieWWM1NvmX

— Jeni's Splendid Ice Creams (@jenisicecreams) November 18, 2020