Meta Platforms and Amazon: The Rising Tech Giants Challenging Apples Dominance

Meta Platforms (previously known as Facebook) is also a strong candidate to surpass Apple's market cap in the next five years. The company operates one of the largest digital advertising platforms in the world, serving ads through its Facebook and Instagram social media sites. Meta Platforms is heavily investing in AI, particularly through its Llama large language model (LLM), to help drive growth in two main ways:

1. Improving user engagement by giving users more of what they want. By allowing users to generate their own AI content, Meta Platforms can increase the relevance and engagement of ads, leading to higher click-through rates and increased revenue.
2. Improving ad effectiveness by using AI to better target ads to users based on their interests and behaviors. This can lead to a higher conversion rate for ads, resulting in more revenue for Meta Platforms. In addition to its digital advertising business, Meta Platforms also has a strong presence in the virtual reality (VR) and augmented reality (AR) markets through its Oculus platform. The company is investing heavily in these technologies, which could lead to new revenue streams and growth opportunities in the future. Overall, while Apple has faced challenges in recent years, particularly in the area of AI, both Amazon and Meta Platforms are well-positioned to surpass Apple's market cap in the next five years through their strong investments in AI and their respective businesses.