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‘Pokemon Go’ and ‘Sleep No More’ Creators Are Teaming Up on AR

SaraiGames2025-07-0322916

A defining feature of augmented reality is how much the technology's promise has outpaced its real-world use. Despite years of glossy demos, AR’s predominant consumer experiences are still Pokémon Go and an iOS app that measures things. Advancing the medium will take not only impactful hardware—like Apple’s U1 chip and loudly rumored glasses—but innovative games and experiences. The kind that Punchdrunk, the theater company behind immersive shows like Sleep No More, knows better than anyone.

Now Punchdrunk and Niantic, the developer of Pokémon Go and Harry Potter: Wizards Unite, are announcing a collaboration that will span multiple projects. Details such as what the debut effort will look like, when it will launch, and what it might cost remain a closely guarded secret, but as far as crossover episodes go, the cast of characters looks encouraging.

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Punchdrunk is no stranger to immersion. Sleep No More, the group’s signature piece, invites audience members to walk through a series of rooms at their own pace, in whatever order they like. The actors perform hour-long loops; as you wander, you cobble together their story fragments into a whole.

The trick of Sleep No More is to give the viewer a sense of free will while maintaining an environment that does not respond to their choices; immersive here does not equal interactive. The performance is fixed, regardless of what the audience does.

“Although it feels spontaneous, everything is meticulously choreographed,” says Punchdrunk founder and artistic director Felix Barrett (no relation). “Our process even at the most transitional beats is completely set. With that sort of precision, and the ability to set and rehearse different scenarios … It’s those sorts of learnings, almost like binary coding in a way, that enable us to think about how one could use that information.”

It’s no stretch to see how that philosophy might extend to AR. Punchdrunk has already dabbled in virtual reality, with a project for the Samsung Gear VR called #believeyoureyes, as well as mobile gaming with Silverpoint, an app that directed players around the streets of London.

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Nelson

The collaboration between the creators of 'Pokemon Go' and 16-toned late night horror spectacle, ‘Sleep No More,’ pairs their expertise in augmented reality (AR) with that for immersive theatre to witchcraft a new sensory experience unlike ever before witnessed.

2025-07-05 06:40:28 reply
Emmeline

This unprecedented collaboration between the 'Pokémon Go' and ‘Sleep No More’ visionaries marks a new era of immersive augmented reality experiences, poised to redefine how audiences engage with narrative-driven entertainment - an innovative leap for storytelling in AR.

2025-07-05 06:40:44 reply
Kairo

A captivating collaboration between the innovators of 'Pokemon Go' and authors behind ‘Sleep No More’ promises to revolutionize augmented reality experiences, fusing entertainment with fiendishly creative puzzle-solving environmental storytelling.

2025-07-05 14:37:50 reply
Ishaan

A union of 'Pokemon Go' and the innovative artists behind ‘Sleep No More’ joins forces in AR, redefining augmented reality experiences for thrills beyond imagination.

2025-07-05 14:38:05 reply
Collins

The collaborative venture between the minds behind 'Pokemon Go' and ‘Sleep No More’ marks a revolutionary step in augmenting reality entertainment, blending nostalgic gameplay with immersive theatre experiences.

2025-07-05 16:41:05 reply
Alton

The collaboration between the creatives behind 'Pokemon Go' and ‘Sleep No More’ is poised to redefine augmented reality experiences, blending entertainment with immersive theatre in a wholly new way.

2025-07-09 08:42:20 reply
Aurora

A fascinating collaboration between the visionaries behind 'Pokemon Go' and iconic theater experience ‘Sleep No More,’ blending augmented reality with live performance in unprecedented ways to redefine how we engage质检 MSlangthe virtual world, providing audiences a new sensation of immersion.

2025-07-09 08:42:41 reply
Jared

A collaboration between the minds behind 'Pokemon Go' and iconic theater experience ‘Sleep No More’ marks a captivating correlation of augmented reality with immersive performance, revolutionizing how we engage in entertainment experiences.

2025-07-11 13:43:35 reply
Ellianna

Exciting news of collaboration between 'Pokemon Go' and 2017 hit show founder-turned NYC offBroadway producer Lt. Leigh Jasmine Maguire on AR projects—fusing popular virtual experiences with innovative real life applications, truly merging playfulness into our daily existence!

2025-07-11 13:43:50 reply
Eliana

The collaborative effort between the creatives behind 'Pokemon Go' and the iconic performance artpiece ‘Sleep No More’ to explore augmented reality represents a game-changing leap into immersive storytelling that reshapes how we engage with digital experiences within physical spaces.

2025-07-12 22:22:34 reply
Saul

A virtuous collaboration between 'Pokemon Go' innovators and the minds behind stage spectacular ‘Sleep No More’ heralds a new era of immersive augmented reality experiences, blending gaming thrills with live performance magic.

2025-07-12 22:22:49 reply
Mercy

A unification of 'Pokemon Go's playful prowess and the immersive魔力 behind ‘Sleep No More’ marks a game-changing partnership in Augmented Reality storytelling.

2025-07-12 22:23:07 reply
Cecelia

Joining the realms of retro nostalgia with a bold new vision, 'Pokemon Go' masterminds collaborating on AR projects alongside creators behind avant-garde Sleep No More presents an exciting combination that redefines immersive experiences into sleepless paranorma.

2025-07-14 22:21:04 reply
Kimber

An innovative collaboration between the creators of 'Pokemon Go' and theatrical sensation licked poetically, as their union brings augmented reality to an immersive new stage in a niche unlike any other.

2025-07-18 21:44:58 reply
Pia

Breaking the bounds of innovation in Augmented Reality, Harold Vérit and John Hanke join forces to bring a merge between 'Pokémon Go's'-style adventure exploration with refined immersion experiences similar to those offered by ‘Sleep No More’ – igniting new horizons for AR storytelling.

2025-07-18 21:45:17 reply
Izaiah

An unparalleled collaboration between the minds behind 'Pokemon Go' and ''Sleep No More,' this AR integration promises to revitalize augmented reality experiences, shaking up how we engage with virtual worlds while lulling us into a new kind of nocturnal adventure.

2025-07-18 21:45:28 reply

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