Zimmermanns Love Letter to Greece: Mykonos Boutique Opens with a Celebration of Culture and Style

The Zimmermann family's love for Greece is a story of passion and tradition, with designer Nicky Zimmermann and her husband Chris tying the knot on the islands two decades ago. Nicky even crafted her own wedding dress and her sister Simone's outfit from locally sourced tablecloths, showcasing a deep connection to the island's culture and heritage. Today, the brand has opened a new boutique in Mykonos, making Zimmermann's signature silhouettes, prints, and fabrics as synonymous with the island's globe-trotting crowd as the traditional Grecian textiles that once inspired them. To celebrate the opening of the Studio McQualter-designed boutique, the brand welcomed guests from around the world to the "Island of the Winds" for an immersive getaway that felt like a Zimmermann campaign sprung to life. Nicky Zimmermann described the strategy as "fun" with a wink, saying, "It's a very good idea to have a store somewhere you'd like to vacation." The designer embraced friends and muses alike, including Olivia Wilde, Emma Roberts, Laura Harrier, Maia Mitchell, Lady Kitty Spencer, Abby Miller, and Saffron Hocking. The event featured a mix of fashion-forward attendees and local residents, all enjoying the island's stunning scenery and Zimmermann's latest collections. The boutique is a testament to the brand's commitment to the island and its culture, with its interior design reflecting the brand's signature aesthetic. The space is filled with natural light, white walls, and a mix of local and imported furniture, creating a relaxed and inviting atmosphere for customers to explore the latest collections. The opening of the Mykonos boutique is a significant milestone for Zimmermann, marking a new chapter in the brand's journey. It's a testament to the brand's ability to adapt and thrive in different markets while remaining true to its roots. As Nicky Zimmermann said, "It's all about being true to yourself and your vision." And with the opening of this new boutique, Zimmermann continues to be true to its love for Greece and its people.