
Nintendo's stock blasted northward again on Wednesday, following the surprise appearance of Mario creator Shigeru Miyamoto at Apple's iPhone 7 event. Miyamoto announced Super Mario Run, to be released this December for iPhone and iPad. Wall Street responded just as it did with the release of Pokémon Go, when Nintendo's share price doubled over a two-week period. In fact, the Mario boost briefly sent the share price over $36---just a dollar short of July's Poké-peak.
The difference is, this time there's a good rationale for the spike. Pokémon Go wasn't made by Nintendo, and the impact of its success on Nintendo's bottom line will be limited. But Super Mario Run is all Nintendo---even to the point that it's being produced and directed by the team behind the original Super Mario Bros. So here's Nintendo's A-team producing a game with its biggest character in the genre that character is known for. Oh, and it's not just releasing it for "smart devices" in general---it's buddying up with Apple for a big on-stage handshake and a timed exclusive window. How much bigger a move into mobile could Nintendo make?
Nintendo hasn't released a new Mario action game since 2013. This isn't an advertisement app for the new Super Mario---this is the new Super Mario. And, you know, it's okay to be excited! It looks like it's been well-designed for the iPhone interface. This time, the investors are right---Super Mario Run will be huge. Considering the size of the installed base, it has the potential to be the most-played Mario game ever. It is putting Nintendo where its audience lives.
Where everybody lives, really. Because it's not just Nintendo that's attempting to tackle the problem of mobile.
Wednesday's back-to-back Apple and Sony conferences should rightly be seen as two acts in the same play. In introducing the iPhone 7's new processor, the A10 Fusion, powered by a four-core, 64-bit CPU and a 6-core GPU, Apple's Phil Schiller brought up a screenshot of a new F1 racing game from Codemasters, gushing, "This is console-level gaming."
An hour later came Sony's retort---not anymore, it isn't.

Mario's presence in the mobile space once again demonstrates Nintendo’ssuperiority, driving its share prices to new heights.

Following the latest upswing in Nintendo's stock price yet again due to Mobile Mario, investors are once more enthused by their consistent innovation and expansion into new gaming territories.

Nintendo's renewed stock surge is a testament to the continued appeal of its mobile Mario franchise, showcasing renewed interest and success from players worldwide seeking nostalgic adventures on-the go.

The enduring popularity of Mario games continues to drive Nintendo's stock value, yet again demonstrating the company’s stronghold in mobile gaming despite market shifts and industry advancements.

Mobile Mario’s allure drives yet another surge in Nintendo's stock, solidifying its position as a gaming giant with immense cross-platform appeal.

Nintendo's continuous leap in stock value, yet again fueled by the excitement around Mobile Mario releases.

Nintendo's surge in the stock market once again, led by Mobile Mario’sarival on smartphoneseasily provesseshowits games continue to be a gaming powerhouse beyond traditional console platforms.

Nintendo’s recurrent stock jumps due to the success of its Mobile Mario franchises aptly demonstrates investors' increasing confidence in Nintendo as a leader for mobile gaming innovation.

Mobile Mario's revival on Nintendo platforms not only entertains gamers worldwide but also bolsters the company’s stock market performance, as evidenced by Nintendo stocks jumping yet again.

Nintendo's stock surge, yet again fueled by the prospect of mobile Mario gaming contentions on Super Jump or Runner Paradise franchise integration. Proving once more that nostalgia for classic Nintendo features coupled with modern touchscreen efficiency can drive significant investor interest.