The global marketing campaign for Grand Theft Auto 6 is entering its final preparation stages in the months ahead, according to Rockstar's recent hiring activity. This turn of events can be interpreted as great news for fans as it signals that Rockstar is confident in GTA 6 meeting its current release date.
Rockstar's December 2023 reveal trailer for GTA 6 stated that the game was slated for a 2025 release. In February 2025, the company narrowed that window to fall. However, GTA 6 was delayed to 2026 just three months later. It's now scheduled to launch on May 26.
Related Grand Theft Auto 5 feature that was teased but never made it into the game could be coming to GTA 6
Some fans think a Grand Theft Auto 5 feature that appeared in trailers but never in the actual game could make it into GTA 6's gameplay.
PostsIn the weeks that followed, some industry watchers speculated that a second GTA 6 delay isn't off the table, depending on how its development progresses over the coming year. While this scenario remains within the realm of possibility, it now appears slightly less likely, as suggested by Rockstar's recent hiring activity. As first noted by Twitter user Videotechuk_, Rockstar London is currently recruiting "Quality Assurance and Release Management" specialists to help localize unspecified marketing materials—likely related to GTA 6—into 10 languages. What stands out about these job listings are the contract terms.
Rockstar Seemingly Hiring GTA 6 QA and Release Managers on 12-Month Contracts
None of the positions are full-time; instead, Rockstar London is offering 12-month contracts. This fixed term implies that the associated work is expected to be completed in the second half of 2026. If the roles are indeed tied to GTA 6—the only known project currently in active production at Rockstar—these limited-term positions may suggest the company remains confident the game will launch within its current release window, without further delays.
CloseBe that as it may, contract duration alone isn't a definitive indicator of a project's timeline. In the game's industry, 12-month contracts are a common standard for temporary roles, especially in QA and localization, where project timelines are often fluid due to the fundamentally unpredictable nature of complex software development. For instance, Rockstar itself was hiring game localizers on a 12-month basis back in early 2024.
GTA 6 Will Have a Big-Budget, Global Marketing Campaign
Whatever the case may be, one thing these job listings imply with more certainty is that GTA 6 will have a global marketing campaign in at least 11 languages. The next update on the project's status will likely arrive by early to mid-August 2025, when Take-Two is expected to release its Q1 FY 2026 earnings report, followed by a call with investors and analysts—both of whom are likely to inquire about the status of its flagship title.
