Hyatt to expand luxury and lifestyle brand portfolios in Asia Pacific

Hyatt Hotels has unveiled an expansion plan for its luxury and lifestyle brand portfolios in the Asia Pacific region, with nearly 90 properties anticipated to launch within the next five years.

This move is set to introduce the Thompson Hotels brand to the region and expand the presence of Andaz, The Standard, and Park Hyatt brands in countries encompassing Thailand, Malaysia, and Australia in 2025 and 2026.

Hyatt has expanded its global room offerings significantly, with luxury rooms doubling, resort rooms tripling, and lifestyle rooms increasing by five times since 2017.

As of the first quarter (Q1) of 2025, 64% of Hyatt's hotels and resorts in the Asia Pacific region fall within the luxury and upper-upscale categories.

Hyatt Asia Pacific commercial senior vice-president Carina Chorengel said: “Today, luxury is about authenticity and unique experiences. Our recently refined brand architecture and expansion in luxury and lifestyle portfolios allow us to cater to discerning travellers with focus and differentiation.”

Scheduled launches in Q4 2025 include the Thompson Shanghai Expo, the Andaz One Bangkok and the Andaz Shanghai ITC.

The Andaz brand is also set to make its Australian debut with Andaz Gold Coast in Q2 2026, as part of an integrated resort.

After Standard International’s acquisition in 2024, Hyatt is further investing in the expansion of these brands across Asia Pacific.

The Park Hyatt brand is set to enter the Malaysian market with a Kuala Lumpur property next month, located atop The Merdeka 118, the tallest skyscraper in the Asia Pacific region.

In Vietnam, the brand is to open its first Park Hyatt resort in the country in Q1 2026.

A selection of upcoming luxury and lifestyle launches in the Asia Pacific for 2025 and 2026 encompasses Mumian Shanghai Expo, and The Standard Residences in Hua Hin and Phuket Bang Tao.

Earlier this year, Hyatt Hotels introduced its Destination by Hyatt brand to Southeast Asia.

"Hyatt to expand luxury and lifestyle brand portfolios in Asia Pacific" was originally created and published by Hotel Management Network, a GlobalData owned brand.

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