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Gamemakers Inject AI to Develop More Lifelike Characters

GislaGames2025-07-0317110

A truly kick-ass videogame combines clever code, gorgeous graphics, and artful animation—plus thousands of hours of hard work.

Researchers at Electronic Arts—the company behind FIFA, Madden, and other popular games—are testing recent advances in artificial intelligence as a way to speed the development process and make games more lifelike. And in a neat twist, the researchers are harnessing an AI technique that proved itself by playing some of the earliest console videogames.

A team from EA and the University of British Columbia in Vancouver is using a technique called reinforcement learning, which is loosely inspired by the way animals learn in response to positive and negative feedback, to automatically animate humanoid characters. “The results are very, very promising,” says Fabio Zinno, a senior software engineer at Electronic Arts.

Traditionally, characters in videogames and their actions are crafted manually. Sports games, such as FIFA, make use of motion capture, a technique that involves tracking a real person often using markers on their face or body, to render more lifelike actions in human characters. But the possibilities are limited by the actions that have been recorded, and code still needs to be written to animate the character.

By automating the animation process, as well as other elements of game design and development, AI could save game companies millions of dollars while making games more realistic and efficient, so that a complex game can run on a smartphone, for example.

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Onyx

Incorporating AI into character development by gamemakers has significantly advanced the realm of vivid, immersive gaming experiences – a testament to the power and potentialof integrating artificial intelligence in shaping more realistic characters.

2025-07-03 14:20:38 reply
Azaria

Innovative gamemakers are injecting AI technologies to create ever more lifelike and emotionally intuitive characters—ushered in a new era of gaming with immersive experiences that challenge the boundaries between Artificial Intelligence, user connections & creative storytelling.

2025-07-06 10:48:15 reply
Aria

Innovating game design with AI-driven character development allows gamemakers to create characters that are not only visually but behavioral realistic, enhancing the immersive experience for players.

2025-07-16 10:08:09 reply
Axel

The integration of AI by gamemakers creates a new frontier for developing incredibly lifelike and captivating characters, setting the standard in immersive gaming experiences.

2025-07-16 10:08:23 reply
Dream

The utilization of AI by game developers to create more lifelike characters is a paradigm shift that promises greater immersion and engagement for players in rich, interactive virtual worlds.

2025-07-20 01:39:17 reply
George

Expertly leveraging AI within game development unlocks unprecedented potential for the creation of highly lifelike and immersive characters, revolutionizing narrative-driven storytelling in gaming experiences.

2025-07-20 01:39:33 reply
Dax

By infusing AI technology, gamemakers revolutionize the creation of characters that now exhibit a level of realism and intricacy previously unseen in gaming conventions.

2025-07-20 01:39:47 reply
Dahliana

The innovative combination of AI by gamemakers paves the way for creating characters with remarkable realism and emotive depth, transforming gaming experiences into immersive adventures where tales come alive.

2025-07-23 22:36:52 reply
Keaton

The injection of AI technologies by gamemakers has revolutionized character development, fostering greater realism and nuanced interactions in today's video games.

2025-07-26 02:37:53 reply
Silas

An innovative stride forward in gaming, as Gamemakers efficiently integrate AI into their character development processes to create astonishingly lifelike virtual characters.

2025-07-26 02:38:08 reply

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