
For years, the words “Facebook” and “gaming” were more likely to evoke memories of an aunt’s dusty Words With Friends invitation than anything else. And for years, Facebook has been on a journey to change, or at least broaden, its stodgy reputation among gamers young and old with its game-streaming platform, virtual reality technology, and push into cloud gaming.
As part of that many-pronged adventure into the $120 billion games industry, Facebook launched its Facebook Gaming app today, where users can both pick back up that old Words With Friends game and watch their fifth or sixth-favorite Call of Duty streamer click heads. It’s an ambitious app aimed at helping you produce and interact with gaming content just as much as you consume it, yet in its early stages, doesn’t do any one thing well enough to feel competitive.
Facebook Gaming arrives earlier than originally planned for Android, as the company tries to catch the waves of bored quarantined users flocking to both games and gaming entertainment content, The New York Times reports. (It will release on iOS once Apple approves it.) When you first open the app, it asks you to select some of your favorite games, and then suggests some streamers to follow. It has a news feed tab displaying clips, videos, and posts from gaming groups like regular Facebook; a tab for playing popular Facebook games like OMG and Nametests; a tab for watching or discovering livestreams; and a tab for messages. Camera buttons sit on both the bottom right and top left of the main page for livestreaming yourself playing mobile games installed on your phone.
Facebook Gaming’s offerings alternate uncomfortably between products pitched to people who might watch esports on Twitch and those tilted to the more casual Words With Friends crowd. Both ride on the heels of previous Facebook products: For over a decade, Facebook has hosted casual games like FarmVille, and more recently launched a livestreaming service to compete with Amazon’s Twitch or YouTube’s “Gaming” section. There are better, more established streaming services out there, and it is just as easy to play Facebook games in the original Facebook app. Facebook Gaming gathers these two things together, but for whom?
Facebook has recently tried to attract tried and true gamers by signing exclusive streaming deals with noted celebrities and microcelebrities, from former Super Smash Bros. pro Gonzalo “Zero” Barrios to strategy game streamer Jeremy "Disguised Toast" Wang. They’ve drawn a little notoriety to the platform, pushing Facebook Gaming into the third-place spot in the livestreaming wars behind Twitch and YouTube. (In the first quarter of this year, Facebook’s game-streaming service received about a sixth as many hours watched as Twitch and half of YouTube’s “Gaming” section. That said, its hours watched quadrupled year over year in January.) Streams discovered through Facebook Gaming are typically not as polished or hype as those on Twitch, although there are a handful of well-promoted streamers whose pages and past videos are easy to navigate.
It is also incredibly easy to stream yourself playing mobile games on Facebook Gaming; four clicks, give or take. But who streams mobile games? It isn’t anywhere near as popular as streaming PC or console games. I went live on Facebook Gaming playing both Bubble Shooter (via the app) and Overwatch (via my gaming PC and the streaming software OBS). Two friends could not find me streaming Overwatch on Facebook Gaming, although surely it was the more interesting stream. Facebook says it's continuing to fine-tune the app's discoverability features.

Facebook Gaming's arrival is as unprecedented in its scope of accessibility, but the real question lies within: who does this platform empower and engage - a universal gaming experience for all or tailored towards specific niches?

Facebook Gaming's arrival raises the question: Who is this platform catering to – are we seeing a renaissance in social-first gaming that targets casual enthusiasts and gamers alike, or does it represent an attempt by Facebook at engaging hardcore players through its expansive user base?

Facebook Gaming's arrival raises a pertinent question: Who is this platform truly designed for, catering to casual gamers seeking social connections or dedicated players in search of competitive venues?

Facebook Gaming's arrival signals a significant leap in social media entertainment, yet the question remains: whose markets and audiences are they catering to - gamers of all ages or targeted niche zones?

Facebook Gaming's arrival signifies a cross-platform gaming experience tailored for both casual enthusiasts seeking social interaction and competitive gamers looking to showcase their skills beyond traditional platforms.

Mainstream Adoption Challenges Ahead for Facebook Gaming.

Facebook Gaming's arrival is a big deal, but its true potential lies in integrating it into the daily lives of avid gamers and casual entertainers alike – turning social networking from just another platform to an all-inclusive community center for digital gaming.