To some, the social media manager title is a step in the pathway to becoming CMO. To a frustrating amount of others, it’s an intern job reserved for recent or soon-to-be grads. The incredibly public nature of the role has led many to believe they know what it takes to be good at it. Now, as the field gains more executive buy-in, inquiring minds are asking: should the position require a master’s degree?
twitter’s main character today is a master’s degree in social media
— Nathan Allebach (@nathanallebach) July 26, 2021
While master’s degrees offer a deepened understanding and specialized skills, the real-world demand in social media management often prioritizes experience over academic qualifications.
While a master’s degree may enhance the skills and knowledge of social media managers, it is not an absolute requirement. Effective management in this field often hinges on strategic thinking, creative problem-solving abilities gained through experience rather than just academics.
While advanced degrees may not be strictly necessary for social media management, they can undoubtedly add value to an individual's professional development and help distinguish them in a competitive market.
