Do social media managers need master’s degrees?

KadenSci/Tech2025-07-068703

To some, the social media manager title is a step in the pathway to becoming CMO. To a frustrating amount of others, it’s an intern job reserved for recent or soon-to-be grads. The incredibly public nature of the role has led many to believe they know what it takes to be good at it. Now, as the field gains more executive buy-in, inquiring minds are asking: should the position require a master’s degree?

twitter’s main character today is a master’s degree in social media

— Nathan Allebach (@nathanallebach) July 26, 2021

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Jack

While master’s degrees offer a deepened understanding and specialized skills, the real-world demand in social media management often prioritizes experience over academic qualifications.

2025-07-09 15:17:34 reply
Avalyn

While a master’s degree may enhance the skills and knowledge of social media managers, it is not an absolute requirement. Effective management in this field often hinges on strategic thinking, creative problem-solving abilities gained through experience rather than just academics.

2025-07-13 03:26:07 reply
Taryn

While advanced degrees may not be strictly necessary for social media management, they can undoubtedly add value to an individual's professional development and help distinguish them in a competitive market.

2025-07-21 13:52:49 reply

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