Are you struggling to make an impact with your Australian social media strategy and wondering when the best time to post is?
We have the answers you need.
For the first time, Sprout has analysed 50 million engagements from 17,000 Australian profiles to identify the best times to post by network. These localised insights matter for Australian businesses, because the majority of similar data is from the US and Europe. Understanding when Australian audiences are most active online allows you to schedule posts for peak engagement and maximise your reach.
Still, the best way to identify your brand’s best times to post across each network is to start a free trial of Sprout Social and give our ViralPost® feature a whirl with your own social profiles.
Start a free Sprout Social trial
With 78% of the Australian population using social media, the opportunity for your brand to engage its target market is vast. Knowing where and when your audience is online is more important than ever. Social media is now a key business tool in Australia and overseas. It has revolutionised customer service, sales, product development and marketing strategies. By leveraging Australian social media statistics, you can gain valuable insights to shape a social strategy that resonates.
This is crucial, as the Australian Sprout Social Index™ shows that more Australians are using social media to research products and services before buying.
Understanding these trends and aligning your posting schedule accordingly is essential for reaching consumers in their research phase.
To provide you with this information, we worked closely with Sprout’s Data Science team to uncover how users have been engaging with social media. We reviewed data from Sprout Social’s Australian-based customers to understand when their content was most and least frequently engaged with. We then broke this data out by network and day.
Disclaimer
Data from Sprout Social include users from various plan types, industries and locations in Australia. We recomend testing with your own accounts to find the optimial send times for your brand.
