Alix Earle Details Surprise Collab With Paris Hilton
Originally appeared on E! Online
Alix Earle teaming up with Paris Hilton? That's hot.
The influencer hard launched her latest Carl's Jr. campaign—for the brand's new Queso Crunch Burger—on July 11, featuring an appearance by The Simple Life star.
"I honestly couldn't believe it," Alix exclusively told E! News of Paris' involvement. "It's the perfect little cameo moment in there."
AdvertisementAdvertisement#«R45e4kr8lb2m7nfddbH1» iframe AdvertisementAdvertisement#«R85e4kr8lb2m7nfddbH1» iframeParis' short but sweet appearance is a nod to her iconic Carl's Jr. campaigns, which Alix noted, "Ties it all together."
"It's always fun working with Paris," the 24-year-old, who also collaborated with the singer last year, shared. "She's so smart and so down to earth."
In fact, as Alix explained, she's learned a lot from her time with Paris.
"She's someone who has such an inspiring trajectory," Alix added. "She's always giving me words of wisdom and advice and she's a great role model."
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AdvertisementAdvertisement#«R4ce4kr8lb2m7nfddbH1» iframe AdvertisementAdvertisement#«R8ce4kr8lb2m7nfddbH1» iframeIn addition to reuniting her with Paris, this commercial also allowed Alix to show off her acting skills.
"I've been taking some lessons, so hopefully it's paying off a little bit," she told E!. "This is a very funny, cheeky commercial. So I'm excited for people to see that side with Carl's."
With the new Queso Crunch Burger, available through September 2 at participating restaurants, Alix also played a role in adding a bit of crunch to the menu.
That's right, the burger features an all-beef patty with creamy queso, topped with pepper jack cheese, Pico de Gallo and Alix’s favorite chip, seasoned crunchy tortilla strips, served on a toasted bun.
AdvertisementAdvertisement#«R4ie4kr8lb2m7nfddbH1» iframe AdvertisementAdvertisement#«R8ie4kr8lb2m7nfddbH1» iframe"I'm very excited," she noted. "It is delicious."
Courtesy Carl's Jr.Another must-have for Alix this summer? Downtime with her friends.
"I don't think I'm picking up a suitcase for three weeks," the University of Miami alum, who's spending the next month in the Hamptons, noted. "This is really big for me. I'm excited to just be in one place."
Courtesy Carl's Jr.Keep reading for more influencers who've spoken out about their careers.
Miriam Ezagui
She shared in June 2025 that a sex toy company once offered her $100,000 to do advertisements for them, which she turned down. The deal would've included two in-feed Instagram posts, two TikTok posts, two Instagram Story posts and two YouTube integrations.
Sophie Rain
The OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In fact, she even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone.
AdvertisementAdvertisement#«R4ue4kr8lb2m7nfddbH1» iframe AdvertisementAdvertisement#«R8ue4kr8lb2m7nfddbH1» iframeJoJo Siwa
The Dance Moms alum revealed that she made "six digits a month, easy" on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.
Chris Olsen
The TikToker revealed he has a net worth of over seven figures.
"You guys can keep calling me annoying," he quipped in a July 2024 video. "Being annoying has made me a millionaire."
Jeffree Star
The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.
"I'll make bacon in the morning and make $50,000," Jeffree told the Cancelled podcast in November 2024. "There's some times where I don't sell at all, and I'll just make bacon in my kitchen, in my bathrobe, in my little slippers, we'll just hang out and I'll just chat and I'll do a Q&A."
Other times, he's making bank by offering discounts on his own branded makeup products.
"It's a niche market but it's massive," he added. "We're the No. 1 or 2 beauty store."
Lily Phillips
The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a "good amount" off of creating NSFW content on the subscription-based platform.
As for a ballpark figure, she said, "Oh, we're in the millions."
AdvertisementAdvertisement#«R5be4kr8lb2m7nfddbH1» iframe AdvertisementAdvertisement#«R9be4kr8lb2m7nfddbH1» iframeMarkell Washington
Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat's mid-roll program.
Deepti VempatiandNatalie Lee
After appearing on Netflix's dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.
Julia
The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content.
She's made over $610,000 in 14 years on the platform in ad revenue alone, with less than a million subscribers.
King Caitlin ASMR
The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).
AdvertisementAdvertisement#«R5oe4kr8lb2m7nfddbH1» iframe AdvertisementAdvertisement#«R9oe4kr8lb2m7nfddbH1» iframeMakayla Samountry
The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article.
Morgan Presley
As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video.
Gigi Robinson
The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.
Ben Brainard
The comedian charges between $5,000 and $10,000 for a sponsored video, he told Salary Transparency Street.
AdvertisementAdvertisement#«R65e4kr8lb2m7nfddbH1» iframe AdvertisementAdvertisement#«Ra5e4kr8lb2m7nfddbH1» iframeKamillah Rae
The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.
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