7 Tips to Create Persuasive Packaging for a Candle Business

One of the most important aspects that many candle businesses overlook is product packaging. Packaging plays a role not only in storing candles safely but also in showcasing the brand persuasively. However, you need to design them suitably to benefit from their benefits.

Now the question is how you can design custom packaging for your candles that meets your needs. You would need packaging that perfectly packs your candles and aligns with your brand identity as well. Various factors can be considered in this regard. In this blog, we will discuss 7 major tips that can help you create timeless candle packaging. Read on!

1.Pay Attention to Sustainability

Considering the harms caused by plastic pollution, most buyers prefer to buy products packed in eco-friendly packaging. If you want to fascinate such buyers, choose eco-friendly packaging for your candles. To do so, you need to choose eco-friendly packaging materials and opt for sustainable printing methods.

To create eco-friendly candle boxes, you can go for paper-based packaging materials like cardstock or kraft. Both these packaging materials are biodegradable, recyclable, and compostable. Leaving no carbon footprint behind, boxes made of such materials say a big hello to a greener Earth.

Toxic printing ink also contributes to environmental pollution. If you want to go for 100% eco-friendly packaging boxes for your candles, choose soy-based or water-based inks. These inks are biodegradable with zero toxins.

2.Opt for Premium Packaging Material

The importance of premium packaging materials can’t be overlooked when it comes to creating timeless candle boxes. Go for a material that not only protects your products but also exudes an elegant charm on retail shelves to attract buyers.

You can go for cardstock or rigidstock in this regard. Cardstock is an inexpensive yet elegant packaging material that helps you create catchy candle boxes. If you want to fascinate buyers with luxurious candle packaging, choose boxes made of rigidstock. The reason is that robust and fine rigid boxes exude a premium charm that enhances the perceived value of your candles.

The importance of finishes can’t be overlooked when it comes to creating packaging material finer. Gloss coating and matte laminations are two of the most fine and serene finishes that go perfect with the charm of high-end candles.

3.Choose Unique Candle Box Styles

Box styles speak volumes about the uniqueness of your brand on retail shelves. If you want to enhance the shelf appeal of your candles, choose unique box styles according to your preferences. Endless options are out there that you can consider while creating your candle packaging.

You can go for a tuck top with an auto bottom style if you want to offer an easy unboxing to your customers. To stand out from the crowd, the option of shoulder-neck and sleeve-slider styles is also available. Boxes of such styles enhance the unboxing experience of your buyers, impressing your customers.

You can also customize the shapes of these boxes uniquely. Think out of the square boxes and consider cylindrical or hexagonal boxes for candle packaging.

4.Connect with Buyers Using Graphics

Graphics can play an important role in enhancing the designs of your candle packaging boxes. If you want to fascinate more customers, create suitable graphics that connect with your buyers at an emotional level. You can get creative liberty to print imagery that not only gets the attention but also persuades customers to buy your candles.

Apart from creating graphics, printing them on boxes also matters. You need to opt for a quality technique that meets your needs. Some common printing methods that you can benefit from are screen printing, flexography, lithography, rotogravure printing, and more.

Using these methods, you should also print your brand logo and taglines on your candle boxes. Doing so will help you seamlessly boost your brand.

5.Never Underestimate Colors

The importance of colors can’t be overlooked when it comes to aligning your box design with your brand. Understanding the color psychology suitably and creating packaging designs accordingly helps you leave a good impression on your buyers.

Choose a color palette that perfectly aligns with your brand voice. It will guide you while choosing imagery and background colors for the packaging. To opt for a suitable color palette, you can benefit from PMS matching systems. And for accurate color mixing, choose CMYK or RGB mixing systems according to your requirements.

6.Go for Embellishments & Add-Ons

Embellishments and add-ons not only enhance the functionality of your candle boxes but also enhance their timeless appeal. You can pick from a wide range of embellishments to enhance your packaging. For instance, you can tie satin ribbons with a bow design in the center to make candle gift boxes.

You can also go for custom candle inserts designed in the shape of your candles. These inserts not only protect your candles but also enhance the unboxing experience of your buyers.

To enhance the visibility of candles packed in your packaging boxes, you can add die-cut windows to your boxes. These windows can be personalized in the shape of your preference. Also, you can laminate these windows with PVC sheets to protect your candles from dust and dirt.

7.Partner with a Reputable Packaging Company

After choosing styles, design, colors, and add-ons for your candle boxes, find a reputable packaging company that can create boxes for you. You can partner with online packaging vendors in this regard. These sellers mostly offer customization of your required boxes at an affordable price.

When choosing a company to create your candle packaging, you need to pay attention to the reputation. Check reviews of their previous customers to know whether the company is reputable or not. Consistent positive feedback is a green flag. You should get quotes from various packaging companies before finalizing one.

Wrap Up!

Creating timeless packaging boxes is essential if you want to boost your candle business. Packaging not only protects your candles but also helps fascinate your customers. We hope the above 7 packaging design tips will help you create exclusive candle boxes that boost your brand.