In an increasingly competitive hiring market, 52% of marketers said finding experienced talent was their number one challenge in 2022.
The solution: Build a strong social media recruitment strategy.
Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. For brands, social media casts a wide net and helps them create a stronger employer brand that will attract top candidates.
In this article, we’re sharing creative ways to attract the most qualified candidates on social. Let’s dive in.
Bonus resource: Whether you’re a social media manager looking for additional support or a marketing leader hiring their first social media role, this hiring manager toolkit will help guide you through the process from start to finish.
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10 ways to say ‘We’re hiring’ on social media (post examples)
To build a strong social recruitment strategy, determine how your team’s needs and your ideal candidates’ requirements intersect. For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model.
In your social posts, emphasize what your company offers and the impact this new hire will make on your team. Use these copy, image and video ideas as building blocks for your social content.
1. Keep it clear and concise
When you’re trying to appeal to prospective candidates, it’s natural to want to tell them everything that makes your company great. However, stuffing your posts full of information might overwhelm them.
Instead, keep it simple. Only feature a few of your top benefits and be clear about what you’re looking for in a candidate.
For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset. At our restaurant, we’re proud to offer comprehensive benefits, flexible hours and ongoing development opportunities. Apply today by submitting your resume to [email protected].”
If you include an image or graphic, make sure it’s clear that you’re hiring, which role you’re filling and how people can apply.
2. Highlight your unique strengths
In your posts, let your strongest assets shine. Include awards, recognitions or certifications that will help you stand out and make a lasting first impression.
Pro tip: Complete a competitive analysis when planning your social recruitment strategy to identify which strengths set you apart.
For example: “At Liceria & Co., we’re proud to be recognized as the #1 best place to work in our industry. We’re currently expanding and looking for driven, positive people to join our award-winning culture. Apply today by visiting our Careers page.”
Be sure to include award or credential logos in your post’s image to support your authority.
3. Let your brand’s culture shine
Culture is a top priority for job seekers. In fact, many care about a company’s culture and mission more than high salaries. Create a post or video that captures your culture in action. If your company has a remote work policy, show how your team members work effectively from anywhere.
