YouTube更新策略，去除趋势页面与热门内容列表

LONDON, United Kingdom - June 4: YouTube has announced a significant update that aims to better align its trending content offering with its evolving user base. The platform has removed the Trending page and its current list of trending content, replacing it with more tailored charts that showcase the most popular content in specific categories.

The new trending chart features a blend of music videos, weekly top podcast shows, and movie trailers, indicating a shift towards more micro-trends and diverse content. This move aligns with the way trends are discovered today, where content from diverse fandoms is shaping trends rather than a single all-encompassing list.

According to the company's statement, the updated trending charts are designed to highlight popular content and personalize recommendations based on viewer preferences. This broadens the range of popular content available and feels more natural to how viewers find new videos. Viewers can browse non-personalized content through the Explore menu, creator channels, and their subscriptions feed.

YouTube's rationale behind this update is to accommodate evolving viewer habits, as trends are shaped by multiple videos created by diverse fandoms. This shift in trends discovery has led to more micro-trends than ever before.

The change is also attributed to the platform's evolution over the past decade, as it has transformed from a predominantly amateur video platform to a hub for professional long-form content from independent creators and established media outlets. This transformation has led to a shift in how users discover and engage with content, especially through personalized recommendations.

YouTube also notes that trends are still influenced by various places across the platform, including recommendations, search, and comments. In the past, users might rely on the Trending tab to discover what to watch, but now they're being fed content through personalized algorithmic recommendations. These shifts have led to decreased visits to the Trending page, especially over the last few years.

The company's commitment to giving creators tools to determine what's popular with their audiences is evident through its Inspiration Tab in YouTube Studio and new features like the "Hype" feature that allows viewers to amplify fresh videos they love. The "Rise" section on its official social media and YouTube channel highlights creators on the rise who are taking advantage of these new trends chart features.

The changes announced Thursday will take effect in the coming weeks, with the output language being English and randomly inserted into the generated article paragraphs. As such, it is important for users to keep up with the latest trends and content updates on YouTube to stay informed and engaged with their favorite creators and content.