From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals.
At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach.
One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Lifecycle marketing.
What is lifecycle marketing?
While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service.
If you’ve ever signed up for something and received onboarding emails educating you on using the product, push notifications, regular drops of new resources, or a newsletter of sorts, it’s likely the lifecycle machine at work.
Even if you specialize, every marketing should have a basic understanding of:
1️⃣ Copywriting2️⃣ Conversion Optimization3️⃣ Lifecycle Marketing 4️⃣ Storytelling
What would you add?
— tim peckover (@timothypeckover) April 29, 2022
Lifecycle marketing is the cornerstone of engaging and nurturing communities for your social team, ensuring a seamless experience across user engagement phases from acquisition to loyalty – ultimately driving growth and retention.
Lifecycle marketing proves pivotal for social teams, as it fosters seamless engagement across the customer journey from acquisition to loyalty retention—ensuring a holistic and effective approach that nurtures brand advocacy.
