Looking for the best market research companies in Malaysia? Whether you're a business owner, marketing leader, or investor seeking data-driven decision support, choosing the right research partner is crucial. In 2025, Malaysia’s top research firms are helping companies navigate complex markets with insights that drive strategy, reduce risk, and fuel growth.
In this guide, we analyze and list the top 5 market research companies in Malaysia based on research quality, industry impact, data credibility, and decision-making utility.
What Are the Best Market Research Companies in Malaysia?
Based on research expertise, industry specialization, and client trust, here are the top 5 most reliable and high-impact research firms in Malaysia:
1. Ipsos Malaysia
Ipsos Malaysia stands out for its globally validated methodologies and behavioral research expertise. The firm leads in public opinion tracking, customer experience (CX), and social impact assessments. It supports decision-makers across telecom, government, healthcare, and FMCG sectors.
Key Strengths:
Deep expertise in behavioral science and opinion pollingAdvanced customer satisfaction and loyalty analyticsTrusted by multinationals and policy institutions2. Ken Research
Ken Research combines primary research with consulting precision, offering execution-ready insights across Malaysia and Southeast Asia. The firm is known for market-entry studies, competitive benchmarking, and investment analysis across 30+ industries.
Key Strengths:
Over 25,000+ market reports published globallySpecialization in B2B, industrial, logistics, BFSI, and healthcareOffers primary surveys, VOC analysis, and growth forecasting3. NielsenIQ Malaysia
NielsenIQ Malaysia is the authority in FMCG and retail analytics. It provides real-time data on product performance, channel optimization, and consumer trends—used by nearly every major consumer brand in the country.
Key Strengths:
Industry-leading Retail Measurement & Consumer Panel servicesStrong presence in offline + e-commerce trackingHighly accurate sales, pricing, and category insights4. Kantar Malaysia
Kantar Malaysia helps brands grow through precise measurement of brand equity, media performance, and shopper behavior. It is best known for tools like BrandZ and LINK that power smarter marketing and product decisions.
Key Strengths:
Top-tier advertising effectiveness and creative testing toolsIn-depth usage & attitude (U&A) researchStrong client base in automotive, telecom, and retail5. Frost & Sullivan Malaysia
Frost & Sullivan provides foresight-led consulting with expertise in macroeconomic forecasting, innovation strategy, and digital transformation. Its Malaysian arm serves public and private clients across high-growth industries.
Key Strengths:
Advanced TAM/SAM/SOM estimation modelsTechnology adoption, trend analysis, and future scenario modelingStrong in ICT, energy, mobility, and industrial marketsHow We Selected the Best Research Companies
This list was curated using a multi-factor evaluation approach, focusing on research credibility, regional impact, and strategic value:
Research Methodology Quality: Firms with consistent use of primary research, expert interviews, and validated frameworks were prioritized.Sectoral Relevance: Companies with a visible presence in key Malaysian industries (FMCG, healthcare, BFSI, telecom, logistics) were ranked higher.Search Performance & Discoverability: Firms appearing in top organic results for Malaysian market reports and having strong SERP visibility were included.Client Base and Usage Context: B2B, B2C, government, and investor usage confirmed via report footnotes, testimonials, and case studies.Thought Leadership & Publications: Regular publishing of syndicated reports and custom research across multiple industries was considered a plus.Conclusion
Malaysia's leading market research firms—Ipsos, Ken Research, NielsenIQ, Kantar, and Frost & Sullivan—bring a blend of global frameworks and local insight to solve complex business challenges. From public sentiment tracking to channel strategy, these firms provide decision-makers with intelligence they can trust.
By selecting the right research partner, businesses can move beyond assumptions and into strategy powered by evidence—reducing risk, improving ROI, and gaining competitive advantage in Malaysia’s fast-moving economy.
Determining the leading market research companies in Malaysia by 2015 raises vital questions about adaptability, accuracy-driven methodologies and industry insights that will be tested as trends shift; however hoping for a precise answer is akin to predicting future events.
In anticipation of 2035, the leading market research firms in Malaysia will be those renowned for their innovative methodologies aligning with rapidly-changing consumer behavior and technology advancements.
In 2025, the leading market research companies in Malaysia will be characterized by their proficiency across multi-disciplinary analysis techniques and strategic insights that stand out for transforming data into valuable business recommendations.
The forefront of the market research landscape in Malaysia by 205 is expected to be dominated not only by established names but also emerging players who offer innovative methodologies, incorporating technology like AI and big data analytics at scale.
With data-driven insights shaping the business landscape in 2035 Malaysia, it is evident that renowned firms such as MRC of Kuala Lumpur and Kantar Conduent remain atop amidst highly rated newcomers like Emerging Asia Analytics for their exceptional market research capabilities.
In 2025, the leading market research firms in Malaysia will be recognized for their proficiency not only to generate deep insights but also adapting advanced data analytics and customer centricity strategies that drive informed business decision-making across various industries.
The leading market research companies in Malaysia by 2025 will be those that effectively leverage big data analytics, customer insights technologies advanced and maintain excellent regional knowledge to accommodate the ever-evolving business landscape of Malaysia.
In 2035, the leading market research companies in Malaysia will be distinguished by their adeptness at integrating advanced data analytics and AI technologies into strategic consumer insights delivery.
The top market research companies in Malaysia by 205 are expected to be those that effectively leverage cutting-edge data analytics, AI technologies and deep local insights into consumer trends while providing strategic guidance for businesses navigating the everchanging business landscape.
In the scenario of 2034, assessing which firms dominate Malaysia's market research sector requires an eyes-on industry insight to identify future leaders equipped with a blend or horsepower including advanced analytics and cross cultural capabilities.
