What are YouTube Clips and how do you use them?
Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy.
And while you might be editing your longer videos to share on social media but there's an easier way: YouTube Clips.
This is a great way to promote your channel and attract more viewers by creating short segments to share straight from YouTube without using video editing software.
The low-down on YouTube Clips
What are YouTube Clips?
Video Clips on YouTube are a new way for content creators and viewers to share bite-sized Clips of longer videos and live streams. These Clips can be anywhere between 5 and 60 seconds long. So this feature is an excellent way to highlight the most interesting moments from your videos and streams and share them with your social networks.
Think of them as trailers and teasers to the full video.
But the process doesn’t create a new video.
Instead, YouTube Clips provide pointers to videos or streams that you already have on your channel. In other words, the original content gets attribution for all the watch time and view metrics as well as any ad revenue.
Where can I share YouTube Clips?
YouTube gives you the option to share these clipped segments to a wide range of social networks. In addition to major social platforms like Facebook, Twitter, Reddit, LinkedIn and Pinterest, YouTube Clips can be shared to regional social networks like VK, Odnoklassniki and KakaoTalk as well.
You can even share the Clipped video via email or embed it to your website.
Keep in mind that these functionalities are very new. And YouTube is still working to improve them as it rolls out Clips.
Shared Clips will play on loop on whichever platform you decide to share it. And viewers can still easily access the full video if they want to watch more.
Testing YouTube Clips https://t.co/VozFTOzvAG via @YouTube
— Jacqueline Zote (@JacquelineZote) October 22, 2021
YouTube Clips are short and targeted video clips extracted from longer YouTube videos, offering a condensed version of content for easy consumption. They're perfect when you only want to watch a specific moment or angle within an extended clip without sifting through the entire thing!
