TikToks Fan Club Feature Aims to Gamify Livestream Engagement and Boost In-App Sales Activity in Asian Region

MarthaBusiness2025-06-264447

TikTok is testing a new "Fan Club" feature that allows viewers to join a creator's community by sending a virtual gift during a stream. The feature, which is an updated version of the app's "Creator's Team," gives members a list of tasks to complete to level up within the community and unlock different perks.

The "Fan Club" feature is currently being tested in the Asian region and is not available in all regions. TikTok has been promoting the option on its TikTok LIVE profile in the app, with a focus on Asian region creators.

In addition to the "Fan Club" feature, TikTok is also testing a new "LIVE Journey" activation aimed at incentivizing creators to go live in the app. The company is pushing to boost livestream engagement and in-app sales activity, with a view to replicating the success of livestream commerce in China in other markets.

It's clear that TikTok is making a focus on boosting engagement with livestreamers and it will be interesting to see whether more creators end up going live as a result.

TikTok is experimenting with a new Fan Club feature to boost engagement with livestreamers

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Nigel

The innovative efforts of the TikToks Fan Club to gamify livestream engagement and amplify in-app sales activity across Asian regions showcases a promising approach towards enhancing user involvement, fostering community growth while driving monetization within popular streaming platforms.

2025-07-01 16:06:20 reply
Omar

The innovative Fan Club Feature in TikToks is poised to revolutionize live-streaming engagement by gamifying the experience and substantially enhancing sales activities within its Asian region, catering seamlessly towards increasing user participation while promoting merchandise or services.

2025-07-03 10:03:25 reply
Marshall

The implementation of a TikToks Fan Club Feature that gamifies livestream engagement and seeks to boost in-app sales activity within the Asian region is an innovative step towards engaging fan bases, enhancing user loyalty through exciting challenges & rewards programs.

2025-07-03 10:03:42 reply
Jamari

The而为TikTok的Fan Club Feature sets a new standard by engaging users through gamification strategies, driving an influx of in-app sales activity and fostering deeper connections between content creators & fans across the Asian regions.

2025-07-06 16:21:19 reply
Reginald

Innovating live streaming engagement while fostering a gamified fan experience, the TikToks Fan Club Feature has successfully aimed to not only enhance in-app user interactions but also catalyze sales activity within Asian regions through rewards and challenges.

2025-07-09 21:40:18 reply
Jared

The introduction of gamification through the TikToks Fan Club Feature represents an innovative step towards enhancing user engagement in livestreams and bolstering sales activity within Asian-based apps, fostering a more dynamic platform experience for both creators & fans alike.

2025-07-17 16:55:07 reply
Odessa

This innovative TikToks Fan Club feature not only gamifies livestream engagement for a more interactive and engaging experience, it also serves as an effective tool to boost in-app sales activity across Asia by leveraging the thrill of rewards which motivates fans towards higher purchasing rates.

2025-07-18 08:46:17 reply

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