Sprout Social named a strong performer among social suites by independent research firm

We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability.

According to the report, “Sprout Social’s culture-first mindset drives its strong service and unified social suite. Sprout Social’s emphatic “culture as a business model” go-to-market approach translates into strong account management, employee retention, and overall customer satisfaction. This Chicago vendor has a singular focus on solving social media problems and perfecting its craft there.”

The report adds, “Foundational user experience, user management, and collaboration and workflow capabilities are Sprout Social’s strengths, culminating in unified dashboards and reporting. Expansion into social commerce is evident with a soon-to-be generally available Shopify integration in the Inbox module and an Instagram bio link-to-shop feature in the Publishing module.”

These features, while not generally available at the time that Forrester conducted its evaluation, are now available to all Sprout customers.

To us, the evaluation reflects Sprout’s unique values and strong understanding of what our customers need in order to succeed today and in the future. Our driving focus is to deliver powerful solutions to our customers, empowering them to make a real impact on their business. To do so, we have not only built an intuitive platform with critical data and insights, but we have also created a culture that invests in and deeply cares for our customers and employees. 

We believe our “culture-first mindset” has enabled us to deliver top-rated onboarding and account management while also attracting strong talent who continue to innovate Sprout’s platform to address digital transformation and an evolving market. 

According to recent research, 90% of executives agree that businesses are increasingly moving their e-commerce strategies to social media and that social media will soon become the primary communications channel for companies to connect with customers. Anticipating these trends, Sprout has built powerful capabilities for customer engagement and continues to make advancements to its platform to meet growing needs in social commerce. 

Access the report’s full analysis of Sprout Social here (available to Forrester subscribers and for purchase) and if you’re new to Sprout, get started with a free 30-day trial.