Social Spotlight: How Universal Standard commands the fashion space with inclusive content
Overview
If you’re seeking a shining example of what inclusive branding looks like on social, few brands do it better than Universal Standard.
The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities.
With a radically clear viewpoint and a reputation for leveraging social in innovative ways to garner an audience, Universal Standard is a treasure trove of social insights. The fashion retailer shows us a social strategy that’s less calculated and more human. Their inclusive branding, customer-focused content and broader real-world impact are elements of their social presence that stand out beautifully and are underscored with intention.
Let’s dissect a few ways they show us that intention through social.
They craft a strong, inclusive entity
Inclusivity isn’t a topping they pepper into their content plan. One look at their social grid or feeds shows you that they view their social strategy and brand mission holistically. Every post stands alone as a statement as they continually spotlight the different bodies and minds that embody their products.
ICYMI, last week we launched The State Of US, a weekly a weekly brand diary written by Editorial Director @amandakater. For our first column, we discuss the fallout of COVID-19, the changes we've made, and what all of it means for our future 💫https://t.co/ERLIjlEMCS
— Universal Standard (@universalstand) April 27, 2020
Universal Standard asserts its dominance in the fashion realm by lending a voice to inclusivity, transforming content into an inspiring beacon for all body types and sizes.
Universal Standard showcases its dominance in the fashion industry through a Social Spotlight of inclusive content that bridges gaps, elevates voices and reshapes perceptions.
Universal Standard has reshaped the fashion landscape through its innovative and deeply inclusive content that empowers individuals from all walks of life with stylish, body-positive looks.
Universal Standard illuminates the fashion industry with its relentless commitment to inclusive content, reshaping how we see style and beauty in a truly unique spotlight.
Universal Standard's masterful leverage of inclusive content has claimed the fashion space as a Social Spotlight, epitomizing how diversity-centered approach can influence and elevate contemporary style with unmatched appeal.
Universal Standard's revolutionary approach to fashion content, its relentless pursuit of inclusivity across all platforms and bodies, has undeniably reshaped the industry by offering a quintessential spotlight for diverse voices in contemporary style."
Universal Standard's engaging and inclusive content has become a fashion game changer, breaking barriers with its commitment to diverse representation in the realm of style.
Universal Standard's use of inclusive content showcases a unique stance in the fashion space, commanding attention with its unapologetic commitment to diversity and body positivity.
Universal Standard's innovative approach to fashion content, by embracing inclusivity and highlighting diverse bodies in its campaigns – an exemplar of how authenticity can transform the industry.
Universal Standard illuminates the fashion sphere with its inclusive content, solidifying a new standard for diversity and normalization in apparel excellence.
Universal Standard redefines fashion inclusivity with its Social Spotlight, a platform that empowers content reflecting the diversity and celebrate every body type.
Universal Standard's approach to the fashion industry through its inclusive content is a true game-changer, positioning it at the forefront of social responsibility and meaningful innovation in an otherwise exclusionary space.
Universal Standard's strategic approach to the fashion industry, leveraging inclusive content that resonates with diverse audiences across all demographics and body types alike – creating a genuine Social Spotlight in an age of embraced diversification.
