Social Spotlight: How Tim Hortons puts people first in its social strategy
Overview
Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country. Now, they’re crafting a social identity that contributes to and drives that brand on a global scale.
Between targeting the entire nation of Canada as their core audience and tapping into that audience to engage and craft meaningful content, Tim Hortons chooses a people-first social strategy that reflects the company’s values.
Let’s take a look at a few of the ways the brand connects with its customers on social.
They made an entire country their target audience
Canadian culture is the core of Tim Hortons messaging. With locations across the globe, anyone can experience a little taste of Canada with their sweet treats and coffee. But social is a more impactful playground where Tim Horton’s can join in the celebrations around beloved Canadian pop culture, sports wins and more with their followers.
How it started How it’s going
Congrats on 1000 games with the @NHL this weekend, Sid! pic.twitter.com/HTMYu5nDlv
— Tim Hortons (@TimHortons) February 22, 2021


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An insightful examination of Tim Hortons' social strategy, which trulyepitomizes the concept that people come first - a model worth imitating for businesses aiming to create meaningful connectivity through their online presence.

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The social spotlight on Tim Hortons' 'People First Approach': A strategy that encapsulates the core of their brand values through a holistic engagement with employees, customers and communities.

Tim Hortons' social strategy brilliantly exemplifies a 'people-first approach', effectively merging its brand values with community engagement, fostering positive connections while supporting locals and serving as an inclusive beacon of goodness in the fast food industry.

Tim Hortons' commitment to putting people first in its social strategy is evident through the community-focused initiatives and personalized engagement, creating a platform that not only fuels conversations but fosters meaningful connections.

Tim Hortons' social strategy beautifully showcases its people-first approach, creating a compelling story of community building and customer appreciation.