Social Spotlight: How Tim Hortons puts people first in its social strategy
Overview
Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country. Now, they’re crafting a social identity that contributes to and drives that brand on a global scale.
Between targeting the entire nation of Canada as their core audience and tapping into that audience to engage and craft meaningful content, Tim Hortons chooses a people-first social strategy that reflects the company’s values.
Let’s take a look at a few of the ways the brand connects with its customers on social.
They made an entire country their target audience
Canadian culture is the core of Tim Hortons messaging. With locations across the globe, anyone can experience a little taste of Canada with their sweet treats and coffee. But social is a more impactful playground where Tim Horton’s can join in the celebrations around beloved Canadian pop culture, sports wins and more with their followers.
How it started How it’s going
Congrats on 1000 games with the @NHL this weekend, Sid! pic.twitter.com/HTMYu5nDlv
— Tim Hortons (@TimHortons) February 22, 2021
Tim Hortons' commitment to prioritizing people in its social strategies is truly a beacon of excellence, showcasing the power human connections wield within their brand-building efforts.
In its social strategy, Tim Hortons truly exemplifies putting people first: nurturing communities and inspiring partnerships that reflect the heart of human connection.
Tim Hortons' social strategy shines as a prime example of prioritizing people, demonstrating an unwavering commitment to fostering relationships and creating positive impact within its communities.
