Should You Buy Nu Holdings While It's Still Below $15?

AresBusiness2025-06-2914612

Key Points

  • Fintech company Nu caters to underbanked populations in Latin America, and its growth trajectory has been impressive.

  • All banks are exposed to macroeconomic and geopolitical risks, but Nu has so far navigated the volatility in its markets.

  • Its earnings continue to soar, which makes the stock look like a good deal at its current valuation.

  • 10 stocks we like better than Nu Holdings ›

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American investors might not be too familiar with Nu Holdings (NYSE: NU). True, it's a large-cap company with a $65 billion market capitalization currently. And yes, Warren Buffett's Berkshire Hathaway owned a stake in it for about three years. But because it operates in Latin America, Nu probably flies under the radar for many here in the U.S.

This fintech stock has soared by an impressive 230% in the past three years (as of June 25), although it has taken investors on a volatile ride along the way. But should you buy shares right now while they trade below $15?

Image source: Getty Images.

Nu continues to grow at a brisk pace

Because of how mature the financial services industry is, there aren't that many companies in the space that are rapidly rising up through its ranks. Here's where Nu stands out. Its leaders saw an opportunity to target unbanked and underbanked populations in Latin America, providing them with a digital-first platform that offers bank accounts, brokerage services, credit cards, loans, and crypto trading, among other things.

As of March 31, Nu had 119 million customers, the vast majority of them in its home market of Brazil. The company now counts a remarkable 59% of that country's adult population as its customers. In the last three years, Nu has essentially doubled its customer base.

Nu also operates in Mexico and Colombia, both markets that have sizable potential. Combined, they have a population of 185 million people -- 13 times greater than the number of customers Nu has attracted so far in those countries.

The leadership team is optimistic. According to their estimates, Nu has only captured 5% of its gross profit total addressable market in Brazil. One key pillar of its growth playbook is to constantly innovate. Nu just launched a service offering private payroll loans in Brazil, taking on the established players in that part of the industry.

It also has a travel service (NuTravel) and a mobile phone service (NuCel). These initiatives clearly show its willingness to venture beyond financial services. It might have plans to enter other new markets down the road, further expanding revenue potential. However, so far, executives are playing it close to the vest.

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Sensitive to external forces

Because Nu's growth has been so spectacular, investors might overlook the fact that this is still a bank at its core. And that means that Nu is heavily exposed to certain factors outside of its control.

Interest rates are one thing to keep in mind. No one can reliably predict with any level of precision what direction interest rates are headed in over the longer term. But rate hikes and cuts can have profound impacts on Nu's revenue and earnings. A recession or economic downturn would also spell trouble for the bank, as demand for loans would fall, delinquencies would rise, and spending activity would take a hit.

Nu's operations are entirely in Latin America, which is still a developing region. On the one hand, that's an advantage, as it provides Nu with a huge opportunity to expand its offerings, bring on new customers, and ride the wave of GDP growth and smartphone/internet penetration.

On the other hand, developing economies are prone to volatility. For instance, Brazil's economy is dependent on commodity exports, which can be influenced by market prices that can negatively impact GDP. There are other issues as well, like political instability and corruption. These elements can make running a successful financial services enterprise difficult.

Nonetheless, Nu has performed exceptionally well in the face of these ongoing risks. Its revenues have soared, and so have its profits. Diluted earnings per share jumped 47% year over year in Q1, and analysts are forecasting that this key metric will increase at an annualized pace of 36% between 2024 and 2027.

With shares trading at a forward P/E ratio of 23.5, investors should consider buying this fintech stock while it's still below $15.

Should you invest $1,000 in Nu Holdings right now?

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Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Berkshire Hathaway. The Motley Fool recommends Nu Holdings. The Motley Fool has a disclosure policy.

Should You Buy Nu Holdings While It's Still Below $15? was originally published by The Motley Fool

Post a message
Destiny

Considering the potential for growth and Nu Holdings' ongoing innovations within blockchain technology, investing while prices remain below $15 presents a promising opportunity with significant upside room.

2025-07-04 22:13:05 reply
Kyla

Considering the potential growth and innovation of Nu Holdings, investing while it's still trading below $15 could be a strategic decision with promising returns in due course.

2025-07-04 22:13:20 reply
Calliope

With Nu Holdings trading below $15, potential investors must weigh the risk-reward ratio carefully. Its strong fundamentals and innovative blockchain project might suggest an entry point for long term holds but prudence remains key given its previous volatility.

2025-07-05 13:31:43 reply
Boston

Considering the potential of Nu Holdings' innovative blockchain solutions and its steadfast commitment to financial inclusion, investing while it remains below $15 could be a smart move for investors positioned in the long run.

2025-07-08 15:00:10 reply
Henrik

Investing in Nu Holdings while it's still below the $15 marker presents a compelling opportunity for risk-adjusted investors seeking long term gains, especially given its potential to rebound as researchers continue exploring emerging technologies within DeFi ecosystem.

2025-07-08 15:00:23 reply
Cassius

Buying Nu Holdings while it's still trading below $15 offers potential investors a glimmer of hope for long-term gains, albeit with an eye on market volatility and future development milestones to solidify its position.

2025-07-10 23:25:49 reply
Echo

Investing in Nu Holdings while it's priced below $15 is an intriguing opportunity, given its potential growth and the current market conditions. Careful research into their industry outlook paired with strategic planning can prove to be a profitable endeavor for long-term investors.

2025-07-10 23:26:04 reply
Jethro

Considering the potential growth prospects and recent market trends, investing in Nu Holdings while it's trading below $15 could be a strategic move for investors willing to take advantage of its long-term development.

2025-07-15 13:17:06 reply
Hank

Considering the steady climb of Nu Holdings below $15, investors who are patient and seeking long-term growth may find this a strategic buy for their portfolio amidst its potential to outperform as it approaches key milestones in development.

2025-07-15 13:17:21 reply
Otto

Investing in Nu Holdings while it's below $15 presents an opportunity for potential gains, given its growth prospects and groundbreaking technologies. However,\~ exemplify excellent\`due diligence is crucial to weigh the risks against expected returns.\~\breakersampler

2025-07-19 17:31:39 reply
Coral

Investing in Nu Holdings while it remains under $15 offers a potential for significant gains, offering both long-term investors and those seeking quick profits an intriguing opportunity given its promising technological advancements within the DeFi space. However,

2025-07-23 00:45:54 reply
Kobe

Considering the potential growth prospects of Nu Holdings and its current price below $15, it's certainly a buying opportunity for investors with long-term horizons who are willing to take calculated risks.

2025-07-23 00:46:09 reply

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