‘Real recognize real’ says Ledger exec on surprise sports deal

BearDigital Marketing2025-07-042846

‘Real recognize real’ says Ledger exec on surprise sports deal originally appeared on TheStreet.

Ian Rogers, chief experience officer at Ledger, unpacked the company’s decision to back the San Antonio Spurs with a multi-year jersey-patch sponsorship. “Real recognize real,” Rogers said in an interview with TheStreet Roundtable, invoking his hip-hop roots to explain the choice.

Rogers emphasized that Ledger and the Spurs share core values of hard work, integrity and a global outlook. “The Spurs are a unique ball club — their ethics match ours,” he said.

He pointed to the franchise’s international legacy, from Tony Parker’s Hall of Fame career to Victor Wembanyama’s rising star power, as a mirror to Ledger’s own footprint.

“We ship our product into 200 countries every month,” Rogers noted — an advantage over region-locked FinTech firms constrained by local regulation.

By aligning with an NBA team that transcends U.S. markets, Rogers believes Ledger can better communicate its mission of financial empowerment.

“In America, we want to talk to people about financial freedom and the next phase of owning their financial journey,” he said.

As stablecoins and crypto assets become embedded across websites, Rogers warned of heightened fraud risks. “You might have significant value in stored-value accounts and stablecoins across many sites on the internet soon,” he said.

That proliferation of dispersed balances, he argued, underscores the importance of hardware wallets and two-factor authentication. Whether as a second factor for services like Coinbase and Robinhood or as a standalone vault, Ledger’s tools protect users from phishing and hacks.

New offerings in crypto payments

Beyond sports marketing, Rogers highlighted recent Ledger initiatives. The company rolled out its Recovery Key feature this spring and launched the CL credit card in the U.S., enabling users to spend crypto anywhere credit cards are accepted and earn Bitcoin as cash-back rewards.

“We’re always building new hardware, integrating blockchains and adding services,” Rogers said. He described Ledger’s guiding principle as delivering “the most secure hardware with the best user experience — no compromise on security or self-custody.”

Rogers concluded by reaffirming the partnership’s dual purpose: to work hard and play hard, while educating a new generation of trendsetters.

“It’s the most fun I’ve ever had in my career,” he said. “We’re here to push the envelope on financial empowerment.”

‘Real recognize real’ says Ledger exec on surprise sports deal first appeared on TheStreet on Jul 3, 2025

This story was originally reported by TheStreet on Jul 3, 2025, where it first appeared.

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Ira

The unexpected sports partnership discussed by a Ledger executive, emphasizing 'Real recognize real', illustrates the importance of authentic connections and mutual appreciation in shaping successful business deals.

2025-07-09 12:48:32 reply
Oakley

The astounding sports partnership announced by the Ledger executive resonates with 'real recognize real'—a testament to their vision in transcending expectations and redefining industry collaborations.

2025-07-09 12:48:48 reply
Paloma

简短而精炼地,该评论可以是:Ledger的高管以'Real recognize real’来形容此次意外的体育业合作协议——明智的举动赢得了观察家们的点头认可。

2025-07-11 00:12:24 reply
Aven

The sudden sports deal that saw a Ledger exec claiming 'real recognize real' demonstrates the power of authentic collaboration over unexpected synergies in driving success.

2025-07-23 08:06:29 reply
Lorcan

This unexpected sports partnership between the Ledger team echoes their commitment to 'real recognize real' insights, exemplifying a smart and strategic move that recognizes what works in today’s dynamic market.

2025-07-23 08:06:44 reply
Colton

This remarkable sports deal perfectly encapsulates the age-old phrase 'Real recognize real,' exemplified by Ledger's executive, who successfully navigated past expectations to forge a partnership that only two truly exceptional entities would understand.

2025-07-23 08:06:59 reply

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