Princess Cruises leans into a standout beverage trend

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Princess Cruises leans into a standout beverage trend originally appeared on Come Cruise With Me.

For many cruisers, beverage packages are a key cruise selling point.

The option to purchase a beverage package adds convenience and a more all-inclusive feel to a cruise vacation that many passengers crave.

Related: Princess Cruises making big casino change passengers demanded

Some cruise lines’ beverage packages elevate the cruise experience more than others, depending on how much value they offer and the range of premium drinks they include.

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As cruise lines have enhanced their beverage programs to offer more of what passengers want, Princess Cruises has made major moves to set itself apart in the cruise industry. Not only do Princess Cruises’ packages offer exceptional value, they also appeal to cruisers with a unique, curated collection of premium beverage brands.

Included with Princess Cruises’ popular Princess Plus and Princess Premier beverage packages is the Love Line Premium Liquors Collection — a carefully selected lineup of high-end wines and spirits crafted by celebrity partners. It’s a star-studded collection designed to appeal to the discerning tastes of Princess Cruises passengers.

One of those premium beverage brands is Melorosa, a family-focused premium wine brand created by country music superstar Jason Aldean, along with his sister Kasi Rosa, and her husband, country music artist and entertainer Chuck Wicks.

In a recent Princess Cruises video, Jason, Kasi, and Chuck sat down aboard a Princess cruise ship to talk about the inspiration for Melorosa and what makes their family’s wines a perfect pair for the Princess Cruises onboard experience.

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Jason Aldean’s Melorosa Wine sets sail with Princess Cruises

Transcript:

Chuck Wicks: We started at Melorosa about four years ago. Melo is my mother-in-law's maiden name; Rosa is her [Kasi's] grandmother's name. And when we got approached to have our own wine we wanted to have meaning, so we wanted to dig our heels in on, behind our family name and Melorosa was born; and to have Jason a part of this and you know there's only two siblings in the family. So, you know, I'm like the third wheel over here, but you know.

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Jason Aldean: Yeah, we didn't really want to include Chuck, but he was married to Kasi. So, we really didn't have a choice.

Chuck Wicks: You know, I'm along for the ride.

Jason Aldean: And I think because it's a family name, I think, you know, we wanted to make sure that it was something we were proud of and something that we wanted to put our name on. And so, to finally get that out there, have it all over the world and traveling on these ships — it's pretty cool; and hopefully people come on board, try it, and love it, and want to go home and find it.

Jason Aldean: To us, this is what we drink at home, what we like, and what we think everybody's going to like; we hope they do, anyway.

Related: Princess Cruises makes another beverage package change

Princess Cruises serves Melorosa Sauvignon Blanc, Red Blend

Kasi Rosa Wicks: That's right. I love the red; Chuck loves the sauvignon blanc. I love them all, but yeah.

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Chuck Wicks: I love chilled sauvignon blanc. We're super excited for it to be on Princess because, I mean, when I think about sauvignon blanc, I think about being on the deck. You know, cruising looking at all the different islands and having some sauvignon blanc, and dreaming about Jason Aldean, you know, that's what people do.

Jason Aldean: So weird.

Chuck Wicks: Super weird, but we do it.

Chuck Wicks: I just found this out — Jason actually grew up watching “The Love Boat” and a lot of people don't know that Princess is the original, OG, Love Boat.

Related: Princess Cruises embraces key dining trend

Jason Aldean: Dude, I was a kid of the ’80s man, you know, watching "The Love Boat" — it was fun — always saw the celebrities, and you know, they would come on the ship. I’m kind of showing you guys my age right now, but really cool, and it's a fun fact that Princess was that cruise line. So, that's amazing.

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Chuck Wicks: He knows the song.

Jason Aldean: Soon will be making another run…

Kasi Rosa Wicks: I don’t sing.

Chuck Wicks: Take it away, Kasi.

Kasi Rosa Wicks: No.

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Melorosa Sauvignon Blanc pairs well with Princess Cruises pool days

Jason Aldean: You know, I think when guests arrive on the ship, you know, I think they, you know, if you're hanging out by the pool — grab a glass of white wine; if you're, you know, having a nice dinner — red wine; and you know, obviously, if you're gambling or at a bar, it just goes hand in hand. So, there's that.

Jason Aldean: You know for our wine — Princess, I mean, it's just a kind of a perfect match. So, you guys, enjoy your cruise right here on Princess, and we may see you at the bar.

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Jason, Kasi, and Chuck: Cheers!

(The Arena Group will earn a commission if you book a cruise.)

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This story was originally reported by Come Cruise With Me on Jun 28, 2025, where it first appeared.