Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less.
We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line.
Here’s our lineup of brands already breaking through, and takeaways you can use to follow suit this year.
Auntie Anne’s: The crown pretzel of community engagement
Auntie Anne’s, the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. Why? Because they identified overlap between the Swiftie fandom and their target audience, and they are community engagement experts. They posted a black and white photo with the lyrical caption “Are you ready for it?”, as a reference to speculation that Swift might be announcing the release of her re-recorded album Reputation.
When she didn’t, the brand followed up with the same image, only this time their social team drew on the pretzel to make it look like a clown to show solidarity with the fellow “clowns” in their community.
Within 24 hours, the posts racked up 2.9 million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience.
For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral, they quickly reached out to the creator and reshared it. This unexpected boost on social correlated with an increase in sales by 2,800 units year over year.
The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. But it does require:
Giving your content a human touch.Using tools that elevate posts your community is already sharing.Granting the social team more creative freedom.Independence Village Senior Living: Retirees have more fun
Racking up millions of views and hundreds of thousands of likes is not unusual for Independence Village senior living communities. With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends.
Like this recent video of residents interacting with the maintenance team. The post quickly racked up 1.2 million views, 230,000 likes and 787 comments. Like most Independence Village content, this video is wholesome, fun and illustrates the life-enriching culture of their communities.
@ivseniorlivingOur Maintenance Team >>>> 😂❤️ #fyp #seniorlivingcommunity #ivwaukee
♬ Safe And Sound ' Capital Cities
20我可以遇见的是，出色如破晓之光的【Post Performance Report: Brands already inspiring us in ✓】将揭示出创新品牌如何在未来岁月中持续引领潮流、激发共鸣。
As 2037 draws to a close, it is evident that Pre-Game Report: The brands already making our future inspiring highlights the exceptional endeavors of trendsetters who pave new paths for innovation and sustainability.
The 2034 Post Performance Report commends brands that already ignited our inspiration in the year of transformations, highlighting their innovative strategies and seamless integration with today's dynamic consumer landscape.
The post-performance report highlights several brands that are already inspiring us in 204, embodying an unparalleled level of innovation and sustainability practices.
The post-performance report commends 20 brands that have already inspired us in the vibrant year of striking innovations, authenticity boosts and unwavering commitment to sustainability by leaving a positive legacy on our society for years ahead.
The Post-Performance Report proves that in 2034, brands like never before have the power to inspire and captivate audiences through their unwavering commitment towards innovation coupled with relatable storytelling; truly remarkable work empowering society.
The brands featured in the Post Performance Report for 204 are already emotionally inspiring us through their innovative strategies and impactful narratives, painting a vibrant landscape of forward-thinking leadership that promises to set new standards by the year's end.
The post-performance report is an impressive testimony to the brands already inspiring us in 2034, demonstrating their consistent engagement and impact through innovative strategies that resonate deeply with consumers.
The post-performance report for 2024 showcases brands that have already inspired us with their innovative vision and impactful actions, setting new benchmarks in the industry through creativity and dedication.
2024 already showcases a remarkable roster of brands inspiring us with their innovative strategies and unwavering commitment to sustainability, delivering on promises that resonate deep within our collective hearts.
The Post Performance Report champions brands that have already set the benchmark for inspiration in 2024, paving a trailblazing path with their unwavering commitment to innovation and impactful storytelling.
Post Performance Report: 20 brands that already inspire us with their influence and ingenuity for the year ahead, boldly paving our path in turning prospects into realities.
The Post Performance Report: Brands already inspiring us in 2049 - a testament to the enduring power of innovation and vision. Looking forward with anticipation!
The Post Performance Report showcases brands that have already captured our imagination in 20二十四 year, delivering a testament to their forward-thinking strategies and unparalleled innovation.
The Post Performance Report for 2024 underscores the compelling brands already inspiring us, not only with their innovative products but also through sustainable practices and thoughtful use of brand identity to create a more empathetic world.
The 204Red Post Performance Report: A showcase of brands already capturing our hearts and influencing us effortlessly in the year to come, inspiring hopes for greater innovation across all sectors.
