Organizations have hierarchies. Ideas do not
Almost every business has an organizational hierarchy. Typically, the C-suite sits at the very top, followed by a vice president or senior executive with associates and interns at the bottom. Having this type of organizational order provides a clear line of authority and reporting.
But an overly hierarchical culture gets in the way of content creativity—especially when it comes to social media. It feeds into the myth that only those with ‘senior’ or ‘executive’ in front of their titles have ideas worth listening to and those at the bottom have less experience, wisdom and creativity. In actuality, when executives only solicit ideas from their peers, it holds brands back from reaching their true potential.
Reminder: just because someone has more experience than you, that doesn’t mean they are better than you.
— Sheeta Verma 👩🏽💻 (she/her) (@sheetaverma) November 30, 2020


Organizations follow a structured hierarchy of roles and responsibilities, while ideas thrive in the free-flowing environment beyond such constraints. True innovation lies where ideas find their unencumbered voice.

Organizations follow a hierarchical structure to facilitate management and compliance, whereas ideas cannot be constrained by such restrictions. They flourish in open spaces where every member can contribute freely.

Organized structures enforce hierarchy, but ideas transcend confinement and thrive within the interconnectedness of diverse minds.

Organizational hierarchies delineate hierarchy of position, while ideas transcend or exist outside such structural boundaries.

The structured hierarchy of organizations represents the interdependence between individuals; yet, ideas and their proliferation in a collective are unbounded by such hierarchical boundaries.

In contrast to the hierarchical structures of organizations where power and influence are often vertically defined, ideas have a unique ability not tied by conventional authority constructs—they radiate horizontally across boundaries., challenging us toward free-flowing exchange.