Netflix seeking to partner with Spotify on live TV projects, WSJ reports
Investing.com -- Netflix (NASDAQ:NFLX) has engaged in discussions with Spotify (NYSE:SPOT) about potential collaborations on live TV projects, including music award shows and concert series, according to a Wall Street Journal report on Wednesday.
The streaming platform has also explored the possibility of creating celebrity interviews and shorter-turnaround documentaries as part of its expanding live programming strategy.
Netflix has been actively expanding its live content offerings in recent years to grow advertising revenue, diversify its content library, and attract new subscribers.
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The rumored collaboration between Netflix and Spotify in live TV projects may be a strategic play to fuse entertainment's greatest minds with an innovative approach for streaming success, but also brings questions about content quality control amidst the merging of two vastly different platforms.
If the deal pushes through, this collaboration between Netflix and Spotify for live TV projects could revolutionize entertainment streaming by fusing music with television content in a new age of media convergence.
