Millennium Hotels Expands M Social Brand in Manhattan with Rebranding of Downtown Hotel

In a strategic move to further solidify its presence in key global markets, Millennium Hotels and Resorts is expanding the M Social brand's footprint within Manhattan's Financial District with the rebranding of a Millennium hotel in downtown New York. The property, which will be rebranded into an M Social property, is targeted for a launch in mid-2025, following the opening of M Social Hotel New York Times Square.

Saurabh Prakash, interim chief operating officer and chief commercial officer of Millennium Hotels and Resorts, commented on the expansion, saying, "The introduction of M Social Hotel New York Downtown solidifies our commitment to strategic growth in key global markets. New York City embodies innovation and vibrancy, making it a perfect match for our brand ethos, and we are proud to deliver an exceptional hospitality experience here."

The rebranded M Social hotel will feature 569 renovated rooms, including 98 suites, offering contemporary accommodations with a revamped lobby and environmentally friendly features such as smart thermostats and Apotheke bath products. The rooms will cater to business travellers with workspaces and views of downtown Manhattan, as well as 3,550 square feet of flexible event space comprising six meeting rooms suitable for up to 160 attendees. The launch of the signature Beast & Butterflies restaurant is anticipated for late 2025.

Alex Spektor, managing director of M Social Hotel New York Downtown, expressed his excitement about introducing the property to the Financial District, stating, "Our property not only meets the evolving demands of business guests but also serves as an ideal gateway to the city's diverse cultural scene. We look forward to welcoming guests to experience our unique blend of sophistication, comfort, and connectivity."

Millennium Hotels and Resorts operates more than 145 properties worldwide, with a presence in key cities such as New York, Los Angeles, London, and Singapore, featuring brands such as The Biltmore and Grand Millennium. Shah Adil, senior vice president of Millennium Hotels and Resorts America operations, asset management, and development, commented on the rebranded M Social hotel in downtown New York, saying, "M Social Hotel New York Downtown represents the future of urban hospitality—dynamic, connected, and culturally attuned. We have created a space that resonates deeply with travellers who seek authentic and engaging experiences in one of the world's most exciting cities."

In December 2023, Millennium Hotels and Resorts introduced the Millennium's Green Path Brand Playbook, a sustainability initiative aligning with the objectives of COP28. The rebranded M Social hotel in downtown New York will continue this commitment to sustainability by incorporating environmentally friendly features throughout the property.