Meta and Prada Collaborate to Expand AI Smart Glasses in the Fashion Industry

Meta, the parent company of Facebook and Instagram, is reportedly working on a new collaboration with the Italian high fashion brand Prada to develop AI smart glasses. According to a report from CNBC on Tuesday, the collaboration aims to bring Meta's AI smart glasses technology to more fashion companies beyond its existing relationship with eyewear giant EssilorLuxottica. Until now, Meta has collaborated closely with EssilorLuxottica and its numerous brands, including Ray-Ban, which has already sold millions of Meta AI smart glasses. The company recently hinted at a collaboration with another EssilorLuxottica brand, Oakley, which could be announced as soon as Friday and may cost around $360. Prada is not owned by EssilorLuxottica, but the fashion brand has relied on the company to help build its eyewear for decades. The companies recently renewed their partnership, which could be a sign that Prada is interested in exploring new technologies and collaborations. While the exact timing of the public announcement for Meta's Prada smart glasses is unclear, the collaboration with Prada is a clear indication that Meta is looking to expand its reach in the fashion industry and bring its AI smart glasses technology to more brands. With the success of Ray-Ban Meta AI smart glasses and the potential of Oakley smart glasses, it seems that Meta is well on its way to becoming a major player in the wearable technology market.