There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you.
But if you work in a technical or niche industry, it might seem like you don’t belong on social. That’s an understandable feeling. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. No matter your industry, you can make waves on social media.
Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. The people who attend those are all on social—and they’re interested in seeing that information in their feeds. Social media is like a giant trade show exhibit hall and with a little creativity, your brand can have the best booth.
Let’s highlight unexpected industries that are making the most of their social media presence. Get ready to be inspired.
Keep on trucking
Is there anything more invigorating than the open road? No one knows that feeling better than trucking companies. But trucking is a legacy industry, meaning brands might be reluctant to join social media. Here are a few that are leading the way and making an impact.
Freightliner Trucks dives into nostalgia
There’s something about human nature that makes nostalgia so enticing. Everyone is a sucker for a good vintage ad. Why do you think Mad Men ran for seven seasons?
Freightliner Trucks understood the power of nostalgia and had the history to back it up. After 80 years in business, they jumped back in time for their latest ad campaign. Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology.
For over 80 years, we have led the industry in engineering trucks to help you #WorkSmart and the all-new #Plus_series line up has everything to get the job done. We are celebrating this productivity workhorse with a vintage-inspired ad. pic.twitter.com/u4DXzbuoYw
— Freightliner Trucks (@freightliner) December 29, 2022
