JDE Peet’s announces new strategy to boost growth

GeoffreyBusiness2025-07-0569113

Speciality coffee roaster and café chain JDE Peet’s has introduced its "Reignite the Amazing" brand-led strategy to boost growth and for sustainable value generation. The reveal took place during its Capital Markets Day held in Amsterdam, the Netherlands on 1 July 2025.

The brand shared a comprehensive plan to enhance performance and define its long-term trajectory.

The latest approach prioritises three core brands known as the Big Bets: Peet’s, L’OR and a group of 10 regional brands led by Jacobs

These brands were chosen for their capacity to meet existing and evolving consumer demands, ensuring sustained expansion and market significance.

The transformation process is supported by a three-stage strategic framework aimed at simplifying portfolio and organisational structure while enhancing operational efficiency and productivity.

JDE Peet’s plans to deliver €500m ($588m) in net savings, with more than half of these expected by the close of 2027.

50% of the savings will be redirected into high-growth initiatives and targeted capability enhancements, with the other half used to improve profitability.

JDE Peet’s has also established ambitious medium-term financial goals.

The company's strategy to drive value creation is backed by a capital allocation framework and focussing on organic growth for the three Big Bets organically.

It will reallocate productivity savings, strengthen the balance sheet with a target net times two leverage ratio, and increase shareholder value through consistent dividend increases and share repurchases.

The company will also shift its merger and acquisition focus, moving away from debt-heavy deals towards asset-light opportunities.

JDE Peet’s CEO Rafa Oliveira stated: “JDE Peet’s is a fantastic company with strong foundations. As the world’s largest pure-play coffee company, we are uniquely positioned to capture the long-term opportunities this resilient and vibrant coffee category offers".

"JDE Peet’s announces new strategy to boost growth" was originally created and published by Verdict Food Service, a GlobalData owned brand.


 


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Thomas

Congratulations to JDE Peet's on their bold new strategy for growth, a step that signals commitment and confidence in the future of coffee excellence. We look forward with optimism as they venture into untapped markets while preserving traditional values—a recipe sure to resonate worldwide!

2025-07-13 23:38:47 reply
Baird

Praise for JDE Peet’s new strategic move to drive growth, fostering a future filled with innovative partnerships and sustainable initiatives.

2025-07-13 23:39:01 reply
Ronan

JDE Peet's new strategy promises to revamp its approach for boosting growth, with innovative marketing and a stronger focus on sustainability that will surely drive the company forward in today’refined market.

2025-07-13 23:39:16 reply
Frances

Commenting on JDE Peet's new strategy to boost growth: A bold step towards expanding their global reach and enhancing customer experience with a focus on sustainability-driven innovation – the Australianinia has reason for optimism.

2025-07-14 16:59:39 reply
Maelys

JDE Peet's newly announced growth strategy underscores its commitment to expanding globally while retaining the unique charm of locally sourced coffee expertise, a bold move towards sustainable market dominance in an increasingly competitive industry.

2025-07-14 16:59:54 reply
Mya

JDE Peet's bold new growth strategy, aimed at expanding their global reach and fostering innovative drinks experiences for coffee lovers worldwide.

2025-07-15 06:30:06 reply
Abram

JDE Peet's bold new growth strategy underscores its commitment to pushing the boundaries of innovation and sustainability, setting a positive pace for industry disruption.

2025-07-15 06:30:22 reply
Taryn

JDE Peet's unveils a bold new strategy aimed at leveraging its brand strengths to drive sustainable growth in the global coffee market.

2025-07-18 01:19:27 reply
Simone

With the announcement of a new strategy, JDE Peet's is poised to propel its growth trajectory into uncharted territories.

2025-07-18 01:19:42 reply
Elara

JDE Peet's unveils a bold new growth strategy as it positions itself for expansion in the global coffee industry, striking an innovative balance between sustainability and strategic partnerships.

2025-07-19 15:54:29 reply
Mac

JDE Peet's bold new strategy - a game-changer for driving growth and strengthening its position as an industry leader in sustainable coffee practices.

2025-07-19 15:54:44 reply
Gentry

JDE Peet's innovative growth strategy signifies a bold move towards expanding its market share by leveraging the brand’ . This new direction showcases their commitment to sustained excellence and customer satisfaction amidst evolving industry trends.

2025-07-19 15:54:58 reply
Laurel

JDE Peet's impressive new growth strategy reveals their commitment to fostering innovation and producing superior coffee experiences with a clear focus on expanding market reach.

2025-07-25 22:57:59 reply

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