How to use AI analytics for targeted business decisions

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics.

According to The 2023 State of Social Media Report, 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. We’ll also see how it can provide companies, like you, with sustainable market growth and an edge over your competitors.