No matter how many marketing fads will come and go, the one marketing strategy tactic that never fails to drive engagement is a Twitter (rebranded as 'X') contest. It’s one of the best ways to build a buzz around your brand, attract a new audience and reward your loyal followers.
But running a Twitter contest isn’t just about Tweeting out a prize and counting the number of Retweets. You have to follow certain contest guidelines, avoid entry rules that are too easy to game, come up with brilliant contest ideas and much more.
It’s a lot to take in, especially if you’re new to it all.
This post gives you a detailed guideline on how you can launch a winning Twitter giveaway contest–starting from choosing a contest type to measuring your results. Let’s dive in.
Twitter contest rules
Before you begin, you want to make sure you don’t break the rules when running a Twitter contest. Understand the official Twitter guidelines for promotions so you can get a strong start and kick off your preparation.
Here are a few key points you should keep in mind before launching a Twitter giveaway:
Encourage participants to use your contest hashtags only with Tweets relevant to the hashtag topic. Otherwise, they could be in violation of the Twitter rules. Asking people to Retweet the original contest post usually solves this problem (but more on this later).RT & follow @OriginalFunko for a chance to WIN The Child Pop! #Funko #FunkoPop #Pop #Giveaway #StarWars #TheMandalorian #disneyplus #TheChild pic.twitter.com/XGf1Wow5qj
— Funko (@OriginalFunko) March 1, 2020
