How to craft an effective AI use policy for marketing

Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence (AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

In fact, the pattern mirrors the early days of cloud computing when the technology felt like unchartered territory. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Others jumped on the bandwagon without truly understanding migration complexities or associated costs. Yet today, cloud computing is ubiquitous. It has evolved into a transformative force, from facilitating remote work to streaming entertainment.

As technology advances at breakneck speed and leaders recognize AI's value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. In this article, we shed light on why time is of the essence for establishing a well-defined internal AI usage framework and the important elements leaders should factor into it.

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