Right now, at your desk: raise your hand if you’ve ever wondered how often to post on social media?
It’s a question that has plagued marketers since the dawn of social media, and it’s an important one to ask. Having the “most posts” doesn’t always win. In fact, posting frequency can mean the difference between inspiring and annoying your audience. Our most recent Sprout Social Index™ uncovered that consistent and volume-driven posting may not have as significant an impact as creating valuable content and listening to customers needs.
Figuring out the right number of posts to publish every day is a key part of your social media strategy, and it impacts your channel and workload alike. Our data science team analyzed posting frequencies across more than 30,000 Sprout Social customers to find the industry average for some of the biggest platforms you—and your audience—care about most.
How often to post on social media overall
Industry average: 11 posts per day
Don’t worry, social media managers—that average is across all platforms, not per channel.
Still, 11 posts per day is nothing to shake a stick at. It’s no wonder social media teams say bandwidth is one of their number one challenges this year.
Understanding how often to post on each platform can alleviate your workload by helping you prioritize which channels need more content and create a social media plan to achieve your goals. Find the average posting frequency for each channel, backed by data:
Table of Contents
How often should you post on TikTok?How often should you post on Instagram?How often should you post on Facebook?How often should you post on LinkedIn?How often should you post on Twitter?How often should you post on Pinterest?What's your ideal posting frequency?How we gathered dataKeep in mind—these are industry averages. Your posting sweet spot may depend on your audience and industry. Start with these averages—plus the best times to post on social media—and experiment to see what works best.
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