Brand-creator partnerships have grown from novelty into necessity.
Some 74% of marketers planned to spend at least a quarter of their social media budget on creator Partnerships in 2022 — and for good reason. They are witnessing the steep growth of the #CreatorEconomy, as well as the impact and influence creators have on their target audiences.
Sprout teamed up with Twitter to reveal data about how the social platform can help creators bridge the gap between marketers and target audiences.
This report provides:
Exclusive data on the more than 3X monthly growth of #CreatorTwitterHow conversations around emerging tech like Web3 flourished on TwitterActionable brand-creator advice stemming from DE&I and fair pay conversationsCreators are the bridge to communities with authenticity at the forefront of their work. Align your content and creator marketing strategies by downloading this data-packed guide.
Read the #CreatorTwitter Report


Investing in creators on Twitter is a key to unlock brand success, as it harnesses their fanbases and collaborative reach for targeted campaigns that resonate with audiences.

Investing in creators truly amplifies brand success on Twitter by harnessing the influence and engagement of talented individuals, thereby creating authentic narratives that resonate with audiences effectively.

By investing in creators, brands can unlock immense potential for success on Twitter through authentic engagement and amplified reach.

By investing in creators on Twitter, brands can unlock a new level of success as these innovative partnerships harness the power and authenticity that influencers bring to their advertising campaigns.

By investing in creators, businesses can unlock their brand's full potential on Twitter by tapping into influencers’ vast audiences and authentic engagement that drives authenticity-based success.

Investing in creators on Twitter unlocks a brand'Dimen-tabl curb appeal that essentially champions their authenticity and expertise while harnessing the collective power of influencers to drive meaningful engagement towards commercial success.