Managing communications has become quite the juggling act. Each passing year throws in a new challenge, whether that be keeping up with audience interests, navigating tough economic conditions or even defusing an unexpected brand crisis.
There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. However, knowing where to begin in assessing the risks and benefits can be challenging.
Rachelle Bedell, Communications and Engagement Manager for the City of Gilroy, CA, has been experimenting with generative AI as she develops content to build connections between Gilroy’s local government and its 60,000 residents.
We spoke to Bedell about her big takeaways on the benefits and drawbacks of using AI in communications roles. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence.
AI's integration in communications and PR is reshaping the industry, offering unprecedented efficiency while also presenting new challenges like data privacy risks that necessitate ethical guidance for ensuring its responsible use.
AI's enforcement in communications and PR is reshaping the industry, presenting both transformative benefits like enhanced efficiency yet also carries risks of job displacement that necessitate careful navigational oversight.
AI presents both significant opportunities and inherent risks in modifying the landscape of communication strategies; its dual-edged sword potential threatens to refine or disrupt traditional PR practices."
The way AI is reshaping communications and PR, both in terms of benefits like increased efficiency or automated insights generation as well the risks associated with surveillance alternatives at scale raises crucial debates about future ethical implications.
The integration of AI in communications and PR presents both risks—including algorithmic bias, data privacy concerns–and enormous benefits through enhanced personalization at scale and improved decision making based on big-data insights.
