GoPro Unveils MotionFrame and POV Tools to Boost Immersive Video Creation in Quik App

GoPro, Inc. (GPRO) has recently launched two powerful new tools—MotionFrame and POV—to enhance the 360-editing suite in its Quik mobile app. These tools aim to make it easier for users to create engaging and immersive videos and photos using their GoPro MAX 360 cameras.

MotionFrame: Dynamic Edits with a Simple Phone Movement

MotionFrame allows users to create dynamic edits simply by moving their phone during 360 video playbacks. Leveraging the phone's gyroscope and touch controls, users can effortlessly produce standard video files that reflect their desired perspective. This tool makes it easy for anyone to create professional-looking videos without the need for complex editing software.

POV: Immersive “See What I Saw” Videos

The POV tool introduces a new way to create immersive “see what I saw” videos. It automatically aligns the edit’s perspective with the direction of travel during the original recording, using GPS data from the GoPro MAX camera. This feature is particularly useful for adventure sports enthusiasts who want to share their experiences with others in a more engaging and realistic way.

Expanding the Editing Tools for Mobile and Desktop Users

With the continuous expansion of its mobile and desktop editing tools, GoPro is making it easier for users to get the most out of their GoPro MAX 360 cameras. Available on both iOS and Android, these features make it simpler than ever to transform immersive 360 footage into traditional fixed-frame videos and photos. Additionally, GoPro offers the Reframe plugin for Adobe Premiere Pro and After Effects for desktop editors, providing detailed control over angle, lens distortion, horizon leveling, motion blur, and more.

Product Innovation and Market Expansion

GoPro’s focus on product innovation to boost customer interest and business diversification is evident in its recent product launches and expansions. The company unveiled the refreshed MAX 360 camera, with the MAX2 expected later in 2025 to recapture market share in the 360-camera category. The newly introduced Anamorphic Lens Mod for HERO13 Black is a cost-effective tool for creators and filmmakers.

Expansion into the smart helmet market is expected to unlock a new revenue stream. The Forcite Helmet Systems acquisition and latest joint development with AGV mark GoPro’s entry into the $3 billion tech-enabled motorcycle helmets market. A strong innovation tempo, especially in creator-focused accessories and high-growth camera segments like 360, can jumpstart revenue recovery and consumer re-engagement.

Financial Performance and Outlook

In May 2025, the company introduced a new special edition of its flagship HERO13 Black camera—the HERO13 Black Ultra Wide Edition—designed to elevate first-person video capture with a dramatically expanded field of view. The company’s first-quarter results highlight its strategic focus on operational efficiency and long-term growth. Operating expenses fell year over year, while subscription ARPU increased, reflecting improvements in revenue quality. The company continued to diversify its supply chain to better adapt to changing market conditions.

On the last earnings call, management stated that the organization is performing more efficiently and expressed confidence that the product launches in the latter half of 2025 and in 2026 will support a return to growth in both revenues and profitability. For the second quarter of 2025, revenues are estimated to be $145 million (+/- $10 million). Non-GAAP adjusted loss is forecasted to be 7 cents per share (+/- 4 cents).

Zacks Rank & Stock Price Performance

Currently, GoPro has a Zacks Rank #2 (Buy). GPRO’s shares have lost 34.4% in the past year against the Audio Video Production industry’s growth of 43.1%. However, with its focus on innovation and expansion