Equal Parts acquires Assurely to expand insurance for start-ups

Equal Parts, a US insurance agency, has acquired Assurely, an Austin, Texas-based insurance operator focused on start-ups and emerging businesses.

Assurely, founded by David Carpentier and Ty Sagalow, provides insurance solutions for companies with complex funding structures, crowdfunding elements or non-traditional investor groups.

Its core offering, the TigerMark managing general agent programme, delivers tailored directors and officers insurance for early-stage companies that face challenges securing coverage through standard providers.

The acquisition marks Equal Parts’ second strategic move since its launch in March 2025, following the purchase of Lumen Insurance.

Through Equal Parts’ technology platform, Assurely’s operations will shift to integrated systems, moving away from manual processes and fragmented workflows.

This complements the expertise of Lumen Insurance, which serves venture-backed tech start-ups at various stages.

Together, the acquisitions enable Equal Parts to address the insurance needs of a broad range of emerging companies, particularly those with unique funding or capital structures.

Equal Parts CEO and co-founder Mike Witte said: “David and the Assurely team exemplify what we mean by going further for clients. They didn't accept that certain companies were ‘hard to insure’ – they created an entirely new solution. By integrating TigerMark into our connected platform, we can scale this offering while dramatically improving operational efficiency through automated workflows.”

David Carpentier said: “Together, we can serve more founders, solve more complex problems and continue pushing the boundaries of what is possible in insurance.”

Equal Parts was launched in March 2025 with $10m in acquisition capital, supported by Equal Ventures and Max Ventures.

It aims to acquire agencies generating less than $5m in revenue, providing them with AI tools to streamline back-office operations.

"Equal Parts acquires Assurely to expand insurance for start-ups " was originally created and published by Life Insurance International, a GlobalData owned brand.


 


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Persephone

The acquisition of Assurely by Equal Parts signifies a strategic move to expand and streamline insurance solutions tailored for startups, enhancing their accessibility in the competitive business environment.

2025-06-30 00:22:23 reply
Louie

This acquisition by Equal Parts of Assurely signifies a strategic move towards democratizing insurance services and increasing accessibility for startups, demonstrating the importance placed on fostering innovation in emerging business sectors.

2025-07-17 17:03:33 reply
Asher

The acquisition of Assurely by Equal Parts underscores their commitment to offering tailored insurance solutions for startups, paving the way for a more seamless and secure environment in this emerging market.

2025-07-17 17:03:47 reply
Juniper

The acquisition of Assurely by Equal Parts marks a strategic shift towards providing comprehensive insurance solutions tailored for the unique needs and growing pains faced by start-up companies, solidifying their commitment to supporting innovation in today's evolving business landscape.

2025-07-17 21:02:14 reply
Cali

The strategic acquisition of Assurely by Equal Parts represents a significant expansion in providing tailored insurance solutions for early-stage startups, further cementing their position as an industry leader dedicated to fostering innovation and mitigating risks within the startup ecosystem.

2025-07-17 21:02:29 reply
Savannah

The acquisition by Equal Parts of Assurely marks a strategic move to expand tailored insurance solutions for the burgeoning start-up scene, demonstrating their commitment and expertise in fostering growth while mitigating risks.

2025-07-23 06:46:49 reply
Wells

The acquisition of Assurely by Equal Parts marks a bold step towards expanding innovative insurance solutions for early-stage startups, demonstrating the former's commitment to harnessing technology and expertise in serving this vital yet underserved market segment.

2025-07-23 06:47:05 reply
Elijah

The acquisition of Assurely by Equal Parts will undoubtedly pave the way for enhanced insurance solutions tailored specifically to meet startup needs, further solidifying their position in supporting innovative businesses amid financial uncertainties.

2025-07-23 06:47:20 reply

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