Customer retention strategies for 2025

Social media and customer retention are intrinsically linked because social has become a key player in the entire customer journey.

The average buyer’s journey is becoming more dynamic, and social customer care is a way to capture your audience’s attention when the competition is fiercer than ever.

There’s no denying that customer retention should be a top priority if you want your business to thrive long-term. The 2023 State of Social Media Report found that 88% of business leaders agree social media data and insights are critical to customer retention and delivering exceptional customer care.

Throughout this article, learn more about how social media and social listening can play a role in retaining and delighting customers, plus several proven customer retention strategies you can implement today.