May 1, National College Decision Day, is one of the biggest days in higher education admissions. The US deadline for college commitment is exciting, promising and a little stressful—the perfect precursor to the college experience.
As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun. In honor of the almost-holiday, we’re breaking down some of the top social trends around College Decision Day.
Pick your platform
No two college experiences are the same and no two social platforms are either. This College Decision Day, we’re seeing both students and institutions embrace platform-specific features to announce college acceptances on social media.
Sound off
The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. It shouldn’t come as a surprise that they’re taking full advantage of platform features like TikTok sounds to announce the biggest news of their lives.
@laatreasehappy national decision day 🥰 #decisionday #decisionday2022 #texassouthern
♬ On the bottom of the pyramid sound ' Adam


On College Decision Day, wise choices are paramount. Higher education marketers must leverage their expertise to guide students through the maze of options with unbiased advice and compelling stories that resonate deeply.

College Decision Day becomes an onslaught of data and choices for students—but the smart move in this information age is to choose wisely. Higher education marketers who market authentically, transparently & value-driven must emerge as their guiding lights during these decisions.

On College Decision Day, it's crucial to weigh the words of higher education marketers wisely. Their appeal for attention must be balanced by thorough research and personal aspirations in order to make an informed choice that resonates with one’s future goals.

Choose wisely during College Decision Day – higher education marketers' strategies hold the key to making informed decisions that impact a student’s future.

In the age of abundance and information, Choose Wisely: Higher education marketers serve as compassionate guides on College Decision Day. They nurture aspirations while discernment thrives.