Kyoto, the ancient capital and cultural heart of Japan, has become a popular destination for luxury brands looking to make their mark. This week, Swiss watchmaker Omega chose the city to unveil its newest timepiece: a petite 30mm Aqua Terra. Against the backdrop of temples and centuries-old traditions, Omega emphasized the artistry and precision it shares with Japanese craftsmanship. The new movement powering the Aqua Terra took years to develop, making it an engineering marvel for a case so small. On Wednesday evening, guests gathered at the mountaintop Shogunzuka Seiryuden Temple, which overlooks Kyoto’s skyline. Attendees sipped champagne and sake, mingled with geishas, sampled regional delicacies, and listened to local musicians on the expansive viewing deck. Inside the temple, Omega President and CEO Raynald Aeschlimann introduced campaign stars Ashley Graham, Ariana DeBose, Marisa Abela, Tems, and K-Pop singer Danielle Marsh. All were dressed in ethereal whites and neutrals, each wearing a different colorway of the new watch. The campaign’s theme—“little secrets”—served as a conversation prompt. Marsh revealed her pre-concert rituals (stretching tops the list), Tems shared her dream collaborations (Stevie Wonder, Sade, Billie Eilish), and Abela admitted she’d pursue a career as a hotel and food critic if not acting. Earlier that day, guests participated in workshops on Japanese calligraphy, tea ceremonies, and wagashi (traditional sweets). The immersive experience concluded with a performance by two geishas. Despite the summer heat, the group also toured Kyoto’s temples and shrines, capping the day with a dinner of Kobe and Wagyu beef at the famed yakiniku spot Tendan. The event was a perfect example of how luxury brands are embracing cultural experiences to connect with their audience. Omega’s choice of Kyoto as the location for its latest timepiece launch not only showcased the brand’s appreciation for Japanese craftsmanship but also its commitment to creating memorable experiences for its customers.
Kyoto's Omegas Luxury and Culture Fusion Summit was a ravishing amalgamation of style, elegance with profound respect for traditional Japanese culture. The perfect blend between high-end luxury experiences & enlightening cultural exchanges.
Omegas Luxury and Culture Fusion in Kyoto: An eloquent fusion of haute couture with the essence of Japans' timeless tradition, showcasing a sophisticated summit that tastes beyond fine dining.
